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Health, Wealth, and the Lifestyle to enjoy them
Company Overview:
FinFit Life is a leading financial wellness company dedicated to helping individuals achieve financial stability and personal growth. We provide innovative financial tools, resources, and guidance to empower our customers to make informed financial decisions and lead more fulfilling lives. As we continue to expand our reach and impact, we are seeking a highly motivated and talented Creative Marketing Manager to lead our Marketing Technology and Marketing Collateral initiatives.
Position Overview:
As the Creative Marketing Manager at FinFit Life, you will play a pivotal role in shaping and executing our marketing strategies by leveraging your expertise in marketing technology and creative content development. In this role, you will be responsible for overseeing the development, implementation, and optimization of marketing technology tools and managing the creation of compelling marketing collateral that resonates with our target audience.
Responsibilities:
- Evaluate, select, and implement marketing technology platforms to enhance our marketing efforts, including email marketing, marketing automation, CRM, analytics, and other relevant tools.
- Oversee the integration and utilization of audio-visual (AV) technology in marketing initiatives, including video content creation, webinars, virtual events, and multimedia presentations to enhance the overall impact of marketing campaigns.
- Monitor and optimize the performance of marketing technology platforms to ensure they effectively support the marketing team's objectives.
- Stay up-to-date with industry trends and best practices in marketing technology to identify opportunities for continuous improvement.
- Manage and optimize email marketing campaigns, with proficiency in Mailchimp required.
- Lead the development of engaging and visually appealing marketing collateral, including but not limited to brochures, flyers, PowerPoint presentations, infographics, social media assets, and website content.
- Collaborate with cross-functional teams, including marketing, design, and content, to develop compelling collateral that aligns with our brand voice and resonates with our target audience.
- Ensure that all marketing collateral adheres to brand guidelines and maintains a consistent and professional image of FinFit Life.
- Create and manage blog content that engages and educates our audience, enhancing brand awareness and thought leadership.
Creative Strategy and Ideation:
- Develop and execute innovative marketing campaigns that effectively promote our products and services, drive customer engagement, and contribute to lead generation.
- Generate creative ideas to enhance the effectiveness of marketing efforts, collaborating with the marketing team to implement successful campaigns.
Performance Analysis and Optimization:
- Monitor the performance of marketing initiatives, collateral, and technology tools, and use data-driven insights to optimize strategies and improve results.
- Analyze key performance metrics to track campaign success and make data-based recommendations for future campaigns.
Budget Management:
- Work closely with the marketing team to develop and manage the marketing budget related to marketing technology and collateral development.
- Ensure that all projects are completed within budget constraints while maintaining high-quality standards.
Requirements:
- Bachelor's degree in Marketing, Business, Communications, or a related field. A relevant Master's degree is a plus.
- Proven experience in marketing technology management and implementation.
- Demonstrated expertise in creative content development and marketing collateral creation.
- Strong understanding of marketing principles, branding, and customer segmentation.
- Proficiency in using marketing technology tools such as email marketing platforms (Mailchimp), CRM systems, analytics tools, etc.
- Advanced proficiency in PowerPoint for creating compelling presentations.
- Strong experience in blog writing and content creation for digital marketing.
- Excellent project management skills and the ability to manage multiple tasks simultaneously.
- Analytical mindset with the ability to interpret data and draw actionable insights.
- Strong written and verbal communication skills.
- Creative thinker with a passion for innovation and staying ahead of industry trends.
- Experience in the financial services or fintech industry is a plus.
Joining FinFit Life as a Creative Marketing Manager offers an exciting opportunity to be part of a dynamic team dedicated to making a positive impact on individuals' financial well-being. If you are a proactive and creative marketing professional with a passion for technology and crafting compelling content, we would love to hear from you!
Seniority level
Entry level
Employment type
Full-time
Job function
Marketing and Sales
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