VP, Performance Marketing / Director, Paid Media & Growth

VP, Performance Marketing / Director, Paid Media & Growth

Do you thrive on optimizing marketing strategies and scaling existing programs to drive growth? Are you passionate about expanding a business into new markets and professions? Do you enjoy building and refining processes that improve performance, enhance collaboration, and create a better experience for users?

We’re looking for a strategic and hands-on leader to drive growth in our expanding healthcare recruitment marketplace. You’ll have the opportunity to evolve and optimize existing strategies, tactics, and channels leveraging data, experimentation, and cross-functional collaboration to scale our impact. If you love solving complex problems, rolling up your sleeves to refine marketing strategies, and leading a team to drive measurable results, we’d love to hear from you.

Responsibilities:

1. Build, lead, and coach the Paid Acquisition team, one of the critical pillars of our healthcare professional/user acquisition growth program. Also lead social media, organic marketing, and email marketing if you’re interested.
2. Own Incredible Health's talent marketing strategy across online and offline channels, including establishing quarterly roadmaps and OKRs.
3. Work with Analytics and Finance to develop a system for tracking and visualizing marketing KPIs.
4. Establish reliable troubleshooting, testing, and reporting processes and infrastructure for the marketing team.
5. Own the people management and partner strategy for the talent marketing team, including hiring, onboarding, training, and professional development.
6. Build our talent marketing operational superpowers, including improving new market launch processes and workflows.
7. Identify and solve issues, frictions, and bottlenecks that are impeding talent growth across our channels while identifying new opportunities and channels to drive incremental talent growth.
8. Collaborate closely with product, engineering, data, finance, sales and customer success teams to automate and implement key processes.
9. Consider goals and metrics in collaboration with the CEO, CFO and other senior leaders.
10. Be an active leader of Incredible Health's marketing team, having a say in the most important strategic decisions.
11. Report directly to the CEO.

You might be the one we’re looking for if you have a track record of:

1. A Bachelor’s degree in Marketing, Business Administration, or a related field. A minimum 10 years of marketing experience with 5+ years in leading a team.
2. A track record of managing and growing paid marketing channels and teams in high growth companies, preferably in consumer software technology, healthcare technology, or marketplace business.
3. Two-sided marketplace experience is required.
4. A track record of collaborating across multiple internal teams and leadership, including working with product and engineering on the automation of key processes.
5. A track record of hiring, developing, and retaining top talent.
6. A proven ability to drive marketing metrics and funnel optimization.
7. Strategic thinking about problems that are "out of the box" with the ability to see around corners and anticipate business needs 2 or 3 quarters in advance.
8. A relentless focus on driving results and customer satisfaction.
9. Experience in establishing paid acquisition programs in a new geographic market.
10. Strength in data analytics and metrics (familiarity with SQL required).
11. A "can-do” attitude and no hesitancy to roll up your sleeves and get a task done, regardless of role or title.

Working here is awesome because:

1. We’re moving quickly so things never get stale.
2. We get to make a difference in the lives of healthcare workers.
3. We are a very high caliber team.
4. We know there is more to life than just work, so we all take the time to hang out with our family and friends.
5. We pay a real salary, and equity, and we’ve got you covered when it comes to your health.
6. Unlimited vacation, so take a break when you need it!
7. We have a great family leave policy.

About Incredible Health

Incredible Health is the fastest-growing, venture-backed career marketplace for healthcare workers. Our vision is to help healthcare workers live better lives. We’re backed by top venture firms and we’re growing and moving fast.