Robert Half is hiring: Paid Media Manager in Monmouth County

***Schedule: Onsite 5x week (no exceptions)*** in Monmouth County, NJ

Salary: $90-110K (MAX)

The Paid Media Manager sits within the Digital Marketing & E-Commerce Team and is responsible for strategizing, executing, and managing paid marketing campaigns for 6 brands. This role is focused on hands-on management of paid media activities across search, display, social media, video, and sponsored content, ensuring that campaigns are effectively targeted, cohesive, and aligned with the company’s broader marketing and business goals.

Key Responsibilities:

Strategize, execute, and manage paid marketing campaigns across multiple channels, ensuring effective spending of budgets to maximize growth and reach business objectives.

• Paid marketing channels include search, display, social media, video, and sponsored content.
• Collaborate with internal teams to ensure that all paid marketing efforts are cohesive, targeted, and effectively aligned with the company’s overall marketing and business goals.
• Develop, manage, and allocate advertising budgets effectively.
• Coordinate with internal teams and external agencies to create compelling and effective advertising content.
• Measure and optimize paid marketing campaign performance for maximum ROI through data analysis and adjustments.
• Analyze market trends, consumer behavior, and the competitive landscape to adjust campaigns accordingly.
• Manage relationships with advertising/media buying agencies and third-party vendors for marketing activities.
• Conduct A/B testing to continuously optimize ad creative, targeting, and landing pages.
• Track, measure, and report on campaign results, providing insights and recommendations for improvement.
• Stay informed about industry trends, competitive landscape, and emerging digital marketing technologies to keep our paid media at the forefront of performance marketing.

Qualifications:

• 5-7 years of proven experience directly managing and optimizing business-to-consumer (B2C) paid campaigns.
• Strong analytical skills with the ability to interpret data and make data-driven decisions. Proficiency in GA4. Looker Studio or PowerBI a plus.
• In-depth knowledge of various paid advertising platforms including Google Ads, Meta, YouTube, & TikTok.
• Hands-on experience in handling marketing budgets and forecasting/reporting results.
• Excellent understanding of digital marketing best practices, including audience targeting, segmentation, and conversion optimization.