Seo Specialist Digital Strategy And Web Optimization

Are you passionate about optimizing websites and digital strategies? The Law Office of Yohana Saucedo, P.C. is seeking a talented SEO Specialist to join our remote team. We offer a competitive salary for this role. As part of our team, you will play a crucial role in enhancing our online presence through effective SEO techniques and web optimization strategies. Your expertise will directly impact our online visibility and drive traffic to our website. Join us in leveraging the power of digital marketing to further our mission in providing top-notch legal services to our clients. Apply now and be part of our dynamic team! Responsibilities: SEO Strategy Development: • Develop and implement comprehensive SEO strategies to increase the law firm’s online visibility, organic search rankings, and website traffic. • Perform keyword research and competitor analysis, ensuring the law firm’s website targets relevant keywords and high-traffic search terms. • Identify opportunities for content creation and optimization that will boost organic rankings, particularly in immigration law-related searches. • On-Page and Off-Page SEO: • Oversee on-page SEO, including meta tag optimization, content optimization, URL structure, alt text for images, internal linking, and improving overall website content. • Implement off-page SEO tactics, such as building backlinks and acquiring high-quality external links, to improve domain authority and page ranking. • Ensure the website's technical SEO is flawless, including site speed, mobile responsiveness, schema markup, and fixing crawl errors. Digital Strategy: • Develop and implement digital marketing strategies that align with the firm's overall goals. • Analyze user behavior, conversions, and audience demographics to enhance targeting efforts, utilizing tools like Google Analytics, SEMrush, or Ahrefs. • Create and optimize paid campaigns (PPC, Google Ads) to complement SEO and drive targeted traffic. Website Optimization User Experience: • Lead website optimization projects aimed at improving site speed, navigation, and user experience (UX), ensuring accessibility for all users, particularly potential clients. • Coordinate with developers and designers to implement changes, optimize landing pages, and streamline the overall user journey. • Perform regular website audits to identify technical SEO issues and address them efficiently. Local SEO (for Immigration Law Focus): • Implement local SEO strategies, including optimizing Google My Business profiles, local citations, and reviews, specifically targeting potential clients searching for immigration law services in particular regions. • Ensure that the firm’s website is optimized for location-based keywords to increase visibility for clients looking for legal services in specific cities, states, or regions. Content Strategy Collaboration: • Collaborate with the content team to create high-quality, informative, and engaging blog posts, landing pages, and other resources to target specific keywords. • Ensure that content is SEO-friendly, optimized for both user experience and search engines. • Help identify and leverage content opportunities related to immigration law, client questions, or trending legal topics. Monitoring Reporting: • Regularly monitor SEO performance using Google Analytics, Google Search Console, and other SEO tools. • Generate and present SEO performance reports, tracking key metrics such as organic traffic, keyword rankings, leads, and conversions. • Continuously monitor search engine algorithm updates and adjust strategies to maintain or improve rankings. Client Interaction and Consultation: • Occasionally provide updates to senior partners or management on SEO performance, website changes, and digital strategy progress. • Translate complex digital marketing metrics into actionable insights for non-technical stakeholders. Qualifications: • Ability to work under pressure and manage multiple tasks efficiently. • Excellent verbal and written communication skills English and Spanish. • Organizational skills, attention to detail, and handling confidential documentation. • Proficiency in office software (Microsoft Office, Google Suite, etc.), Google Ads, Monday, programming systems, web page programming, etc. • Basic knowledge of immigration procedures (preferred). Compensation: $1,250.00 USD

• SEO Strategy Development: • Develop and implement comprehensive SEO strategies to increase the law firm’s online visibility, organic search rankings, and website traffic. • Perform keyword research and competitor analysis, ensuring the law firm’s website targets relevant keywords and high-traffic search terms. • Identify opportunities for content creation and optimization that will boost organic rankings, particularly in immigration law-related searches. • On-Page and Off-Page SEO: • Oversee on-page SEO, including meta tag optimization, content optimization, URL structure, alt text for images, internal linking, and improving overall website content. • Implement off-page SEO tactics, such as building backlinks and acquiring high-quality external links, to improve domain authority and page ranking. • Ensure the website's technical SEO is flawless, including site speed, mobile responsiveness, schema markup, and fixing crawl errors.Digital Strategy: • Develop and implement digital marketing strategies that align with the firm's overall goals. • Analyze user behavior, conversions, and audience demographics to enhance targeting efforts, utilizing tools like Google Analytics, SEMrush, or Ahrefs. • Create and optimize paid campaigns (PPC, Google Ads) to complement SEO and drive targeted traffic.Website Optimization User Experience: • Lead website optimization projects aimed at improving site speed, navigation, and user experience (UX), ensuring accessibility for all users, particularly potential clients. • Coordinate with developers and designers to implement changes, optimize landing pages, and streamline the overall user journey. • Perform regular website audits to identify technical SEO issues and address them efficiently.Local SEO (for Immigration Law Focus): • Implement local SEO strategies, including optimizing Google My Business profiles, local citations, and reviews, specifically targeting potential clients searching for immigration law services in particular regions. • Ensure that the firm’s website is optimized for location-based keywords to increase visibility for clients looking for legal services in specific cities, states, or regions.Content Strategy Collaboration: • Collaborate with the content team to create high-quality, informative, and engaging blog posts, landing pages, and other resources to target specific keywords. • Ensure that content is SEO-friendly, optimized for both user experience and search engines. • Help identify and leverage content opportunities related to immigration law, client questions, or trending legal topics.Monitoring Reporting: • Regularly monitor SEO performance using Google Analytics, Google Search Console, and other SEO tools. • Generate and present SEO performance reports, tracking key metrics such as organic traffic, keyword rankings, leads, and conversions. • Continuously monitor search engine algorithm updates and adjust strategies to maintain or improve rankings.Client Interaction and Consultation: • Occasionally provide updates to senior partners or management on SEO performance, website changes, and digital strategy progress. • Translate complex digital marketing metrics into actionable insights for non-technical stakeholders.