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Genius Road, LLC

Director of Product Marketing

Genius Road, LLC, Austin, Texas, us, 78716

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Director of Product Marketing Location:

Austin, Texas - Hybrid Permanent Position

Our client, a trailblazer in an industry ripe for disruption, is leading the charge as one of the newest players in the market. By skillfully combining cutting-edge technology with operational efficiency, they have swiftly positioned themselves as a market leader. Their flagship product is experiencing rapid growth. In this pivotal role, you will be instrumental in shaping the go-to-market strategy, positioning, and messaging for a portfolio of products. Your contributions will be pivotal in determining how to introduce innovative solutions to the market and effectively communicate value to customers.

Qualifications/Requirements:

Over 5 years of experience in product marketing or similar roles, ideally within B2B sectors. Proven ability to successfully introduce products to the market and drive impactful go-to-market strategies. Skilled in extracting and applying customer insights to create clear and persuasive messaging. Strong communicator and storyteller, adept at developing narratives that resonate with diverse audiences. Experienced in conducting market research and competitive analysis to guide product positioning. Collaborative, proactive, and highly organized with excellent project management capabilities, ensuring deadlines are met. Independent and strategic with a strong sense of ownership, thriving in fast-paced, high-growth environments.

Duties/Responsibilities:

Create and implement detailed go-to-market plans for new product introductions, ensuring optimal positioning, messaging, and user adoption. Collaborate with product, sales, and customer success teams to gather customer insights and refine messaging across diverse platforms. Produce persuasive content, such as sales tools, product videos, case studies, and website copy, to effectively showcase product advantages and foster engagement. Perform market research and analyze competitors to uncover emerging trends, identify opportunities, and address potential market challenges. Work closely with the design team to craft visually engaging assets that support product messaging and maintain brand integrity. Establish and monitor key performance indicators (KPIs) for product launches, conducting post-launch reviews to assess success and guide future strategies. Partner with the sales team and channel partners to provide ongoing training and resources, ensuring they have the knowledge and tools to drive product adoption and increase revenue. This is an exciting opportunity to play a central role in the expansion of a rapidly growing company in the insurance space, where your expertise will directly contribute to shaping the future of the business.

Genius Road, LLC is proud to be a Certified Women's Business Enterprise, an Equal Opportunity Employer and values diversity. All employment is decided on the basis of qualifications, merit and business need.