STK Steakhouse
POSITION SUMMARY:
Responsibilities include development and implementation of effective branding, marketing, and public relations, and promotional strategies
GENERAL RESPONSIBILITIES:
- Overall brand manager responsibilities for STK and Kona Grill.
- Work closely with Head of Marketing to develop comprehensive and highly effective marketing / public relations campaigns and promotions, maintaining promotional and programming calendar for the brand
- Responsible for internal/external marketing project management, supporting execution of marketing plans (strategic/tactical) and campaigns for all brands - including new store openings
- Develop and create national and local annual marketing / public relations plans (with monthly metric tracking); with focus on holidays, gift cards, takeout/delivery, loyalty, happy hour, restaurant weeks, private events, food and wine festivals, sporting events & more
- Assist with the oversight of local store marketing for all venues (hotels, shopping centers, local businesses and residential)
- Oversee creative & digital development, working alongside Digital Marketing Manager & Director of Creative to curate brand content
- Actively seek out national partnerships/ brand alignment/ brand ambassadors for all brands
- Organize panels for new product development, menu testing, brand sentiment
- Research new marketing tools, culinary trends, and stay on top of innovation in the hospitality marketing realm
- Support takeout & delivery, catering & private events with thoughtful marketing initiatives, activations, and strategy
- Oversee menu management & development (pmix, sales, etc.) - proactively seeking out new trends, food & beverage guest sentiment, acting as liaison between marketing & operations/culinary
- Maintain & grow loyalty programs for all brands by increasing membership, engagement & promotions
- Monitor all online presence for brand, including coordination of landing pages, page audits, listing management, website functionality
QUALIFICATIONS/ PRIMARY JOB REQUIREMENTS:
- Bachelor's Degree
- Minimum of 5 years' experience in hospitality marketing (multi-unit preferred):
- Strong communication and interpersonal skills
- Very well organized with strong multitasking skills and the ability to meet deadlines
- The ability to remain calm in the face of adversity and high stress environments
- Proficient in Microsoft Office (Word, Excel, PowerPoint), Facebook Business Manager & All Social/Digital Platforms.
he company offer the following Insurance benefits to all Managers (waiting period applies)
Medical Dental Vision Group Life and Disability Group Accident Insurance Group Hospital Indemnity Insurance Group Critical Illness Insurance Employee Assistance Program (EAP) Dependent Care Benefit Employee Dining Discounts and/or complementary meals onsite Traditional and Roth 401K Plan Commuter Benefits Annual bonus of up to 15% of salary based on the company's bonus plan. Paid sick/personal leave up to 5 days per year Paid vacation starting at 2 weeks per year
Responsibilities include development and implementation of effective branding, marketing, and public relations, and promotional strategies
GENERAL RESPONSIBILITIES:
- Overall brand manager responsibilities for STK and Kona Grill.
- Work closely with Head of Marketing to develop comprehensive and highly effective marketing / public relations campaigns and promotions, maintaining promotional and programming calendar for the brand
- Responsible for internal/external marketing project management, supporting execution of marketing plans (strategic/tactical) and campaigns for all brands - including new store openings
- Develop and create national and local annual marketing / public relations plans (with monthly metric tracking); with focus on holidays, gift cards, takeout/delivery, loyalty, happy hour, restaurant weeks, private events, food and wine festivals, sporting events & more
- Assist with the oversight of local store marketing for all venues (hotels, shopping centers, local businesses and residential)
- Oversee creative & digital development, working alongside Digital Marketing Manager & Director of Creative to curate brand content
- Actively seek out national partnerships/ brand alignment/ brand ambassadors for all brands
- Organize panels for new product development, menu testing, brand sentiment
- Research new marketing tools, culinary trends, and stay on top of innovation in the hospitality marketing realm
- Support takeout & delivery, catering & private events with thoughtful marketing initiatives, activations, and strategy
- Oversee menu management & development (pmix, sales, etc.) - proactively seeking out new trends, food & beverage guest sentiment, acting as liaison between marketing & operations/culinary
- Maintain & grow loyalty programs for all brands by increasing membership, engagement & promotions
- Monitor all online presence for brand, including coordination of landing pages, page audits, listing management, website functionality
QUALIFICATIONS/ PRIMARY JOB REQUIREMENTS:
- Bachelor's Degree
- Minimum of 5 years' experience in hospitality marketing (multi-unit preferred):
- Strong communication and interpersonal skills
- Very well organized with strong multitasking skills and the ability to meet deadlines
- The ability to remain calm in the face of adversity and high stress environments
- Proficient in Microsoft Office (Word, Excel, PowerPoint), Facebook Business Manager & All Social/Digital Platforms.
he company offer the following Insurance benefits to all Managers (waiting period applies)
Medical Dental Vision Group Life and Disability Group Accident Insurance Group Hospital Indemnity Insurance Group Critical Illness Insurance Employee Assistance Program (EAP) Dependent Care Benefit Employee Dining Discounts and/or complementary meals onsite Traditional and Roth 401K Plan Commuter Benefits Annual bonus of up to 15% of salary based on the company's bonus plan. Paid sick/personal leave up to 5 days per year Paid vacation starting at 2 weeks per year