ZoomInfo
Senior Manager, Marketing Automations Technology Waltham, Massachusetts, United States
All candidates should make sure to read the following job description and information carefully before applying. This role combines strategic vision and hands-on execution, requiring you to lead a team of skilled marketing professionals while championing innovation, efficiency, and measurable impact. Key Responsibilities:
Campaign Management & Execution: Own the design, execution, and optimization of multi-channel marketing campaigns with a strong focus on email nurture programs, leveraging advanced Marketo capabilities. Program Optimization: Continuously test, analyze, and refine strategies to enhance engagement, conversion rates, and program performance. Deploy A/B testing to improve retention and conversion metrics. Marketo Expertise: Act as a power user of Marketo, developing and maintaining automated workflows, trigger-based nurturing programs, and personalized segmentation strategies aligned to the buyer’s journey. Cross-Functional Collaboration: Work closely with Product Marketing, Web Development, Content, and other teams to align marketing initiatives with business objectives and drive cross-functional success. Content Development: Translate complex business and technical messaging into concise, impactful marketing copy for emails and landing pages. Data-Driven Decision Making: Measure program performance against industry benchmarks, leveraging data to iterate and improve over time. Champion metrics and process efficiency in all areas of the role. Team Leadership: Lead and mentor a team of marketing professionals, fostering a collaborative, results-driven environment. What You Bring:
5 years leading and mentoring high-performing marketing teams 5–7 years of hands-on experience with Marketo, including building and managing lead nurture programs. Proven ability to think strategically while executing tactically Exceptional writing skills with a track record of creating compelling marketing copy Strong project management skills and the ability to work independently with minimal oversight Expertise in demand generation, marketing strategy, and multi-channel campaign execution Passion for metrics, data, and process improvements Ability to thrive in a fast-paced, dynamic environment Strong team player with a collaborative mindset Actual compensation offered will be based on factors such as the candidate’s work location, qualifications, skills, experience and/or training. Your recruiter can share more information about the specific salary range for your desired work location during the hiring process. About us: ZoomInfo (NASDAQ: ZI) is the trusted go-to-market platform for businesses to find, acquire, and grow their customers. It delivers accurate, real-time data, insights, and technology to more than 35,000 companies worldwide. Businesses use ZoomInfo to increase efficiency, consolidate technology stacks, and align their sales and marketing teams — all in one platform. ZoomInfo is proud to be an Equal Opportunity Employer. We are committed to equal employment opportunities for applicants and employees regardless of sex, race, age, color, national origin, sexual orientation, gender identity, marital status, disability status, religion, protected military or veteran status, medical condition, or any other characteristic or status protected by applicable law.
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All candidates should make sure to read the following job description and information carefully before applying. This role combines strategic vision and hands-on execution, requiring you to lead a team of skilled marketing professionals while championing innovation, efficiency, and measurable impact. Key Responsibilities:
Campaign Management & Execution: Own the design, execution, and optimization of multi-channel marketing campaigns with a strong focus on email nurture programs, leveraging advanced Marketo capabilities. Program Optimization: Continuously test, analyze, and refine strategies to enhance engagement, conversion rates, and program performance. Deploy A/B testing to improve retention and conversion metrics. Marketo Expertise: Act as a power user of Marketo, developing and maintaining automated workflows, trigger-based nurturing programs, and personalized segmentation strategies aligned to the buyer’s journey. Cross-Functional Collaboration: Work closely with Product Marketing, Web Development, Content, and other teams to align marketing initiatives with business objectives and drive cross-functional success. Content Development: Translate complex business and technical messaging into concise, impactful marketing copy for emails and landing pages. Data-Driven Decision Making: Measure program performance against industry benchmarks, leveraging data to iterate and improve over time. Champion metrics and process efficiency in all areas of the role. Team Leadership: Lead and mentor a team of marketing professionals, fostering a collaborative, results-driven environment. What You Bring:
5 years leading and mentoring high-performing marketing teams 5–7 years of hands-on experience with Marketo, including building and managing lead nurture programs. Proven ability to think strategically while executing tactically Exceptional writing skills with a track record of creating compelling marketing copy Strong project management skills and the ability to work independently with minimal oversight Expertise in demand generation, marketing strategy, and multi-channel campaign execution Passion for metrics, data, and process improvements Ability to thrive in a fast-paced, dynamic environment Strong team player with a collaborative mindset Actual compensation offered will be based on factors such as the candidate’s work location, qualifications, skills, experience and/or training. Your recruiter can share more information about the specific salary range for your desired work location during the hiring process. About us: ZoomInfo (NASDAQ: ZI) is the trusted go-to-market platform for businesses to find, acquire, and grow their customers. It delivers accurate, real-time data, insights, and technology to more than 35,000 companies worldwide. Businesses use ZoomInfo to increase efficiency, consolidate technology stacks, and align their sales and marketing teams — all in one platform. ZoomInfo is proud to be an Equal Opportunity Employer. We are committed to equal employment opportunities for applicants and employees regardless of sex, race, age, color, national origin, sexual orientation, gender identity, marital status, disability status, religion, protected military or veteran status, medical condition, or any other characteristic or status protected by applicable law.
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