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New York City Department of Education

Marketing Manager, Marketing and Branding - 24916

New York City Department of Education, New York, New York, us, 10261

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Marketing Manager, Marketing and Branding - 24916

Qualifications, skills, and all relevant experience needed for this role can be found in the full description below. Level:

G4

Division/Office:

Division of Family and Community Engagement and External Affairs

Borough:

Manhattan

Posting End Date:

02/24/2025

This position is in a civil service competitive class that is subject to examination. Position is only open to current City employees with permanent NYC civil service status as

Administrative Public Information Specialist

or permanent in an equivalent title that is eligible for transfer under 6.1.9 to

Administrative Public Information Specialist . This position is open to qualified persons with a disability who are eligible for the 55-a program. Please indicate in your cover letter that you would like to be considered for the position under the 55-a program.

Description:

Position Summary:

The New York City Public Schools (NYCPS) is dedicated to creating and supporting partnerships among schools, families, and the community. As a part of the Marketing and Branding office, the Marketing Manager will serve as a liaison between the creative team, other colleagues across the agency, and vendors. The Marketing Manager must have an eye for detail and will manage multichannel marketing campaigns, project schedules, and budgets. Performs related work.

Reports to:

Director of Marketing and Branding

Direct Reports:

N/A

Key Relationships:

Director of Marketing and Branding, Marketing Project Manager and Designer, Art Director, Creative Specialists, colleagues in offices and divisions throughout the NYCPS, and vendors.

Responsibilities:

Manages marketing projects and campaigns from start to finish, including establishing campaign goals, identifying target audiences, developing marketing plans, and placing ads to meet specific objectives across different channels and segments.

Advises and assists the Director of Marketing and Branding with quarterly and annual reports on marketing performance and advertising budgets.

Identifies effectiveness and impact of marketing initiatives with tracking and analysis and optimizes accordingly.

Analyzes customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies.

Ensures marketing projects are completed on schedule and on/under budget.

Works in partnership with the creative team to develop campaigns that meet objectives for public-facing multichannel marketing efforts, including radio, TV, print, online advertising, Digital Out-of-home (DOOH), Out-of-home (OOH), and video assets in all 10 NYCPS supported languages.

Serves as a liaison between Marketing, other NYCPS offices, and vendors.

Builds relationships throughout the agency to identify opportunities, leverage internal support, and drive collaboration.

Coordinates with outside vendors (e.g., printers, media outlets, etc.) to ensure proper project management and production for distribution, as needed.

Coordinates marketing buys with a diverse array of Ethnic and Community Media outlets.

Ensures NYCPS compliance with Local Law 83 for advertising buys.

Reviews all agency ads for final quality assurance/quality control (QA/QC).

Establish performance specifications and report performance on marketing campaigns, including ROI and KPIs, and evaluation metrics.

Crafts bid requests for the production of marketing or communications materials and supports the preparation of related planning documents.

Manages special projects and initiatives to support the Marketing team as needed.

Qualification Requirements:

Minimum:

A Baccalaureate degree from an accredited college with 24 credits in English, journalism or public relations, plus five (5) years of full-time paid experience in public relations, journalism or advertising, including two (2) years in an administrative, supervisory or consultative capacity; or

A combination of education and/or experience which is equivalent to "1" above. Graduate study in English, journalism, or public relations may be substituted for up to one (1) year of required experience. However, all candidates must have at least two (2) years of administrative, supervisory, or consultative experience in public relations, journalism or advertising.

Preferred:

Strong understanding of NYCPS’s business model and how creative solutions contribute to the NYCPS success over time.

Experience working with outside vendors, e.g., printers, media agencies, etc.

Experience with budgets.

Proven experience managing multichannel marketing plans and campaigns.

Strong project management, multitasking, and decision-making skills.

Metrics-driven marketing mind with an eye for creativity.

Strong organizational and problem-solving skills, ability to meet deadlines, and attention to detail.

Excellent written and spoken communication skills.

Strong interpersonal and relationship-building skills.

Ability to think strategically about audiences and marketing strategy.

Familiar with Adobe Creative Suite including InDesign.

Familiar with Adobe Marketo or email marketing tools.

Please include a resume and cover letter with your application.

NOTE: The filling of all positions is subject to budget availability and/or grant funding.

*New York City Residency is NOT Required*

We encourage all applicants from the New York City tri-state area to apply.

AN EQUAL OPPORTUNITY EMPLOYER

DOE Non-Discrimination Policy:

The Department of Education of the City of New York is an inclusive equal opportunity employer committed to recruiting and retaining a diverse workforce and providing a work environment that is free from discrimination and harassment upon any legally protected status or protected characteristic, including but not limited to an individual's actual or perceived sex, race, color, ethnicity, national origin, age, religion, disability, sexual orientation, gender identity, veteran status, or pregnancy. For more information, please refer to the DOE Non-Discrimination Policy.

Public Service Loan Forgiveness:

As a prospective employee of the City of New York, you may be eligible for federal loan forgiveness programs and state repayment assistance programs. For more information, please visit the U.S. Department of Education's website at https://studentaid.gov/pslf/.

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