A.M. Leonard
TITLE: DIGITAL MARKETING COORDINATORPosition DescriptionThe Digital Marketing Coordinator will help drive online sales for A.M. Leonard. This position will report to the Marketing Operations Manager and work closely with the Marketing, Merchandising and Creative departments to coordinate digital marketing efforts related to the amleo.com and gardenersedge.com e-commerce websites. Main responsibilities will include coordinating the addition of new products to the websites, keeping images and website collateral updated, and coordinating changes, revisions and improvements to provide the best user experience for the customer. They will work closely with the E-Commerce Administrator on strategic growth projects on both sites and e-commerce platforms. Additionally, the Digital Marketing Coordinator will be responsible for managing and creating content for our social media platforms such as Facebook and Instagram as well as managing our affiliate program.Essential FunctionsExecute Daily Digital Marketing Activities to reach company sales and profitability goals.Coordinate the efficient addition of new products to the amleo.com and gardenersedge.com websites, to provide the best product line possible for the customer. Serve as a point of contact for our websites internally, consistently updating and informing Creative/Marketing/Merchandising leads of progress and updates on each platform.Assist in the Execution of Digital Marketing Projects:Update / Change Images on both sitesReview and Update Copy on both sitesChange / Update Advertising and Sales Collateral on both sitesWork with Marketing Operations Manager to Follow-Up on Deadlines and SchedulesAssist in the execution of strategic projects and implementations on both sitesSocial Media Management:Develop and manage social media content calendars for platforms such as Facebook and InstagramCreate engaging and brand-aligned posts and videos to increase audience engagement and revenueReview analytics for all social media platforms and report on performanceStay up to date with social media trends and best practicesAffiliate Program:Communicate with current affiliates and reach out to potential candidates for the programApprove/Deny pending affiliates and commissionsSet up affiliate promo codes and process commission payouts CompetenciesCommunication throughout the work environment, both written and oral. Must know how to communicate through our social media platformsFlexibility and Time Management to manage changing priorities and demonstrate ability to make changes on the flyAdaptability to quickly move from one task to another without losing focus and being able to resume progress of previously started tasks seamlesslyStrategic Thinking and Problem Solving to solve complex problems, persist through significant obstacles and data, summarize and communicate critical information accuratelyPersonal Development and Learning Orientation with enthusiasm and ability to learn new concepts to improve marketing and professional skillsQuality Orientation with a focus on attention to detail in facilitation of 100% error-free artwork and copy including technical accuracy across various mediums (email, articles, product copy, social media posts, or press releases) Relentless drive for Continuous Improvement and Innovation to optimize marketing processes, initiate new marketing ideas and identify potential marketing opportunitiesProject Management to successfully manage multiple projects at once and persist through significant obstacles for issue resolution Required Education & Experience2+ years in a marketing environmentBS/BA in Marketing, Business, Communications, Digital Media, or related disciplinesPreferred Education & ExperienceExperience working in the Magento ecommerce platformExperience with Adobe or other video and photo editing softwareExperience/knowledge in social media managementExperience in Gardening or Landscaping IndustryPhysical DemandsThis position is in an office setting with most work being completed from a deskSome outside of the office work will be required such as photo/video shoots either independently or alongside our Creative teamComfortable being on camera and working with others on and off camera Position Type/Expected Hours of WorkThis is a full-time position. Days and hours of work are Monday-Friday, 8:00am to 5:00pm with overtime as needed.Work EnvironmentThis position works in a temperature-controlled office setting but may require entering a Distribution Center in varying temperature and noise levels.Supervisory ResponsibilityThe Digital Marketing Coordinator role does not have supervisory responsibility. BENEFITSWe offer a high deductible health plan (HDHP), dental, and vision insurance. We contribute $60 per month to enrolled employees' HSA accounts.Employees and their dependents who are enrolled in our HDHP also have access to our employee health clinic where they can access healthcare for well and sick visits, immunizations, lab services, and more at no cost. Employees not enrolled in our HDHP can still have access to our employee health clinic for just $20 per paycheck. There are also prescriptions available through this clinic at no cost. Employees can also access quick, convenient, and no-cost healthcare in the comfort of their homes 24/7 through our telemedicine partner.Employees also receive life insurance and short-term disability at no cost, and they have the option to purchase increased coverage through payroll deductions. We also offer long term disability, various Aflac plans, and a 401k plan with matching.Employees receive paid time off from day one, including 80 hours of vacation time (prorated based on the start date for the first year) and 40 hours of personal time. After the first full year of employment, eight additional hours of vacation are granted annually.Employees also enjoy the use of our free onsite gym and product discounts on our wide selection of horticultural tools and equipment.We will not sponsor individuals for employment visas, now or in the future, for this job opening. Relocation assistance is not available for this position, and this position is not open for remote work arrangements.AM Leonard is an Equal Opportunity Employer for all, including minorities, women, protected veterans, and the disabled. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, national origin, disability status, protected veteran status, or any other characteristic protected by law. Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities.