Content Strategist Job at University of Georgia in Athens

Content Strategist

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Posting Details

Posting Number: S13225P
Working Title: Content Strategist
Department: MarComm-Strategic Marketing
About the University of Georgia: Since our founding in 1785, the University of Georgia has operated as Georgia’s oldest, most comprehensive, and most diversified institution of higher education. The proof is in our more than 235 years of academic and professional achievements and our continual commitment to higher education. UGA is currently ranked among the top 20 public universities in U.S. News & World Report. The University’s main campus is located in Athens, approximately 65 miles northeast of Atlanta, with extended campuses in Atlanta, Griffin, Gwinnett, and Tifton.

Position Information:
Classification Title: Marketing/Public Relations Professional
FLSA: Exempt
FTE: 1.00

Minimum Qualifications

Requires at least a baccalaureate degree in the field. Please contact your Human Resources office for an evaluation of education/experience in lieu of the required minimum qualifications.

Preferred Qualifications

• Familiarity with higher education marketing and communications.
• Advanced knowledge of analytics tools (e.g., Google Analytics) and data visualization platforms.
• Experience with content planning tools and workflows.
• Strong understanding of digital marketing trends, SEO, and accessibility best practices.

Position Summary

The Content Strategist leads the development and execution of an omnichannel content strategy, aligning it with the university’s mission, academic goals, and institutional priorities. This role is pivotal in supporting the university’s brand reputation, fostering engagement among diverse audiences. In collaboration with the Marketing & Communications Data Analyst, the Content Strategist evaluates content performance metrics and audience insights to optimize strategies and deliver measurable results.

Knowledge, Skills, Abilities and/or Competencies

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
• At least 3 years of experience in content strategy, marketing, or related fields, with a focus on strategic planning and collaboration.
• Strong understanding of content marketing principles and audience engagement strategies.
• Proven ability to analyze data and apply insights to refine strategies and achieve goals.
• Excellent organizational skills, with the ability to manage multiple projects and deadlines.
• Strong written and verbal communication skills, with experience working across diverse teams and stakeholders.

Duties/Responsibilities

Content Strategy & Planning (50%)

• Participate in developing a comprehensive content strategy that supports UGA’s brand and strategic goals.
• Maintain a centrally led, quarterly content plan to coordinate content efforts across the institution.
• Collaborate with Media Communications, Creative Services, Internal Communications, and Marketing & Brand Strategy teams to strategically plan content placement across all communication channels.
• Work with account and project managers to organize teams that develop, execute, and complete integrated marketing and communication plans.
• Build and sustain relationships with key stakeholders across UGA to source content ideas and ensure alignment with institutional goals.

Cross-Functional Collaboration (30%)

• Act as a strategic partner to internal teams, providing insights and recommendations to enhance the effectiveness of content marketing initiatives.
• Ensure all content strategies are aligned with UGA’s broader marketing and communications goals, fostering a seamless, cohesive approach across channels.
• Serve as a liaison between teams to ensure that content efforts are integrated and coordinated for maximum impact.

Data Management and Analysis (15%)

• Collaborate with the Marketing & Communications Data Analyst to review performance data and make strategic recommendations.
• Use analytics and metrics to evaluate the effectiveness of content strategies and make data-informed adjustments as needed.
• Identify opportunities for content testing and experimentation, making recommendations for new projects or approaches based on results.

Other Duties as Assigned (5%)

• Stay informed about industry trends, emerging technologies, and best practices to enhance UGA’s content marketing strategies.
• Contribute to special initiatives and projects as required by the department.

Contact Information

Recruitment Contact:
Name: Leslie Colvin
Email: leslie.colvin@uga.edu

Applicant Documents

Required Documents:

• Resume/CV
• Cover Letter

Optional Documents:

• Other Documents #1
• Other Documents #2