PorchPass is hiring: Marketing Manager in San Antonio

Marketing Manager

We are seeking a dynamic and results-driven Marketing Manager with expertise in event marketing, logo marketing, email marketing, and brand marketing. The ideal candidate will play a pivotal role in developing and executing innovative marketing campaigns that enhance brand visibility, increase customer engagement, and drive revenue growth. This is an exciting opportunity to be part of a collaborative and forward-thinking marketing team.

Key Responsibilities:

Event Marketing:

• Plan, coordinate, and execute in-person and virtual events, trade shows, conferences, and webinars to enhance brand visibility and engage target audiences.
• Manage end-to-end event logistics, including vendor relationships, event promotions, budgeting, and post-event analysis.
• Collaborate with cross-functional teams to ensure seamless event execution and alignment with overall marketing strategy.

Logo Marketing & Brand Identity:

• Develop and execute strategies to ensure consistent and impactful use of the company logo and visual identity across all marketing materials, both digital and print.
• Lead initiatives to refresh and evolve the brand’s visual identity, ensuring it aligns with current market trends and the company’s strategic goals.
• Work closely with design teams to produce on-brand assets and collateral for events, campaigns, and corporate communications.

Email Marketing:

• Develop and implement email marketing campaigns to drive engagement, nurture leads, and promote events, products, or services.
• Segment email lists and optimize email content for maximum open rates, click-through rates, and conversions.
• Analyze email campaign performance, identify opportunities for improvement, and provide actionable insights to drive better results.

Brand Marketing:

• Create and execute integrated brand marketing strategies that enhance the company’s position in the market and build customer loyalty.
• Manage brand consistency across all channels, ensuring that messaging, tone, and visual elements align with the company’s values and objectives.
• Work with marketing leadership to define brand positioning, messaging, and audience personas to guide marketing campaigns and initiatives.

Collaboration and Reporting:

• Partner with sales, product, and creative teams to ensure alignment on messaging and marketing tactics.
• Regularly track, report, and analyze key performance metrics for all marketing initiatives, ensuring continuous improvement and optimization of strategies.
• Stay up to date with marketing trends, best practices, and emerging technologies to ensure the company remains competitive in the market.

Requirements:

• Education: Bachelor's degree in Marketing, Communications, Business, or a related field preferred.

Experience:

• 3+ years of experience in marketing with a focus on event marketing, logo and brand management, email marketing, and integrated marketing campaigns.
• Proven track record of successfully managing events from planning through execution.
• Experience in designing and implementing email marketing strategies, with a focus on driving measurable outcomes.
• Strong understanding of brand identity and how to leverage logo marketing and brand positioning to create lasting impressions.

Skills:

• Excellent project management skills with the ability to juggle multiple priorities and meet deadlines.
• Strong written and verbal communication skills.
• Proficiency in marketing tools and platforms such as Mailchimp, HubSpot, Salesforce, Google Analytics, and design software (e.g., Adobe Creative Suite).
• Creative thinker with a data-driven mindset, able to analyze performance metrics and adjust strategies for optimal results.
• Strong attention to detail and an eye for high-quality visual content and branding.

Preferred Qualifications:

• Experience in a B2B or B2C marketing environment, with a focus on both online and offline marketing.
• Familiarity with marketing automation platforms and CRM systems.
• Knowledge of SEO, SEM, and digital advertising strategies.
• Ability to lead a team and collaborate effectively with cross-functional departments.

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Advertising and Marketing

Industries

Real Estate and Manufacturing

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