Media Planner Job at Wakefern Food Corp. in Edison

Direct message the job poster from Wakefern Food Corp.

Human Resources Business Partner @ Wakefern Food Corp. | Talent Management

Summary

• The role of a media planner is not only confined to planning media for the client but also managing media dealings, obtaining creative approvals from the client, and ensuring that the campaign goes on air at the scheduled hour.
• The key role of a media planner is to help their client reach its target audience at the right time and place using the right media.
• Media planners are data analyzers as well. Regular data study and analysis are required to understand consumer viewership patterns and inclinations towards particular types of media. Once the campaign is on air, planners take data from various software like Datorama, Google Analytics, Nielsen, and Vivvex to understand the market, competitors, and media consumption habits of the target group.
• Establish different alternatives for Media Plans depending on the client’s preferences.
• Critical thinker, with a passion for data analysis, marketing, and a desire to learn. Must possess strong organizational and communication skills. Looking for a creative, resourceful individual with a paid media background.

Essential Functions

• Produce financial and media plans and forecasts.
• Undertake relevant research.
• Analyze and interpret data and deliver input on campaign goals, approaches, and methods to help establish success metrics and KPIs.
• Formulate recommendations through analysis and insight to optimize media plan development.
• Tag, measure, monitor, analyze, and optimize media programs for ShopRite and other WFC banner stores.
• Create reporting cadence and templates with actionable insights to help improve campaign performance.
• Liaison with clients, consumers, and advertising and Social Media teams to populate performance projections for media channels and programs.
• Prepare client/executive facing decks to showcase quarterly, monthly, and YTD data findings.
• Produce briefs for media buyers.
• Market Intelligence: Ongoing investigation of new media and technology.
• Develop quarterly competitive reports (Numerator with insights) to industry shifts and trends to share with the larger team.

Qualifications

• 5-7 years of agency experience - basic understanding of media planning across various channels including digital & social; IAT (inter-agency team) structure is a plus.
• Creativity in making recommendations/problem solving.
• Accurate and detail-oriented.
• Exhibit time management skills and the ability to multitask, manage concurrent projects, and work successfully under pressure.
• Ability to interact with all levels of staff.
• Strong quantitative and analytical skills.
• Proficiency with Microsoft Excel, Word, and PowerPoint; Media Tools knowledge is an asset.
• Resourceful and self-motivated.
• Curiosity and grit.

Seniority level

Associate

Employment type

Full-time

Job function

Marketing and Sales

Industries

Retail