State of California is hiring: Social Media Specialist in Sacramento

Social Media Specialist
MARKETING ANALYST II, CALIFORNIA STATE LOTTERY

Final Filing Date: 2/18/2025

Application Methods: Electronic (Using your CalCareer Account) By Mail Drop-off

The California Lottery is looking for a dynamic Social Media Specialist who is passionate about social media marketing and customer engagement.

Under the general direction of the Chief, Engagement & Retention Marketing and Staff Services Manager-III of Digital Properties, the Social Media Specialist (Marketing Analyst II) is responsible for the planning, development, execution, and analysis of content on Lottery's designated social media platforms which include but are not limited to: Facebook, Instagram, Threads, LinkedIn, and Snapchat. This role is fast-paced with a high volume of work. The expectation of this position is to be an established subject matter expert in all aspects of social media marketing (paid, organic, and influencer) and to constantly learn new social media trends, paid social opportunities, and best practices. This position is critical to ensuring that the Lottery provides an exceptional experience at all stakeholder touch points that motivate consumers to play Lottery games, build understanding of our mission, increase engagement and loyalty with the Lottery brand, and drive sales to generate supplemental funding for public education.

This position is headquartered in Sacramento and is eligible for a hybrid telework schedule. Employees must be able to report to their assigned headquarters office as assigned. Travel expenses to and from the assigned headquarters are the responsibility of the employee. Eligibility for telework requires the employee to reside in California per California Government Code Section 14200.

This position requires a current Marketing Analyst II exam. If you need to take the exam or if your score has expired, click here to gain list eligibility.

People are drawn to the Lottery because we:

• Are an energetic, creative, and talented team
• Value diversity and inclusion in the workplace
• Empower team members to bring their knowledge, expertise, and innovation
• Recognize individual and team contributions
• Support the importance of work-life balance
• Invest in the professional development of our team members
• Are dedicated to preserving our environment by lowering our carbon footprint

May consider a Training & Development assignment.

All Experience and Education relating to the Minimum Qualifications listed on the Classification Specification should be included to demonstrate how you meet the Minimum Qualifications for the position on your State Application (STD Form 678).

Working Conditions

• Schedule: Monday – Friday, 8am-5pm with an hour lunch.
• Travel: Some travel, as needed. (Events or retailers for production shoots)
• Other: Majority of work conducted in modern, climate-controlled office setting

Minimum Requirements

You will find the Minimum Requirements in the Class Specification.

• MARKETING ANALYST II, CALIFORNIA STATE LOTTERY

MARKETING ANALYST II, CALIFORNIA STATE LOTTERY $5,855.00 - $7,327.00

# of Positions: 2

Work Location: Sacramento, CA

Telework: Hybrid

Job Type: Permanent, Full Time

Department Information

The California Lottery is a multi-billion-dollar enterprise headquartered in Sacramento. It is one of the few state organizations that is a revenue generator, not accepting taxpayer dollars from the state’s general fund. Our mission is to provide supplemental funding for California’s public schools and colleges.

Application Instructions

Completed applications and all required documents must be received or postmarked by the Final Filing Date in order to be considered. Dates printed on Mobile Bar Codes, such as the Quick Response (QR) Codes available at the USPS, are not considered Postmark dates for the purpose of determining timely filing of an application.

Who May Apply: Individuals who are currently in the classification, eligible for lateral transfer, eligible for reinstatement, have list or LEAP eligibility, or are in the process of obtaining list eligibility.

Desirable Qualifications

• A bachelor’s degree, preferably with a specialization in marketing, communications, or related field.
• At least two years of experience performing social media marketing duties.
• Expert knowledge of the social media landscape with the ability to keep a finger on the pulse of social media trends.
• Extensive knowledge of content development, graphic design, copywriting, social media aesthetics, community management, customer service, and social engagement.
• Experience with social media management platforms such as Brandwatch, Sprout Social, Buffer, Hootsuite, etc.
• Experience with paid social media campaigns, organic social media support, and influencer marketing.
• Strong knowledge of analytic dashboards and analytic presentation experience, tracking metrics and generating reports.
• Ability to work in a fast-paced environment, managing multiple projects simultaneously.
• Experience in gaming, entertainment, e-commerce, fast-moving consumer goods (FMCG), or consumer packaged goods (CPG) categories preferred.

Please direct requests for Reasonable Accommodations to the interview scheduler at the time the interview is being scheduled.