IQVIA Argentina is hiring: Senior Media Strategist in New York

Senior Media Strategist

Principle Duties/Requirements

Client Service:

• Leads, builds and maintains excellent relationships with clients and provides them ongoing strategic media consultation and counsel on a peer-to-peer basis.
• Develops strong and effective media strategies and programs in service of client objectives. Always regards the client’s challenges as unique, never generic, and a shared journey between them and Arc Bio Communications.
• Develops robust and relevant solutions which are always rigorous and evidence-based.
• Has a keen focus on producing client-ready work of the highest standard, in an efficient and timely manner.
• Builds enduring and successful relationships with colleagues, clients and suppliers.
• Maintains high level of professionalism and competence in all client communications.
• Takes a leadership role in new business proposal development and presentations; works with client teams to build incremental business.
• Works consistently to grow existing accounts organically through high quality work and ongoing discussions with clients.
• Networks consistently outside of Arc Bio, attending industry events and meetings bringing in new business leads and generally representing Arc Bio.

Media Relations Strategy:

• Develops and executes strategic and innovative earned media plans for our clients while providing ongoing client counsel to their C-suite.
• Counsels and supports clients by bringing new ideas to the table to exceed client expectations by leveraging industry knowledge, network and experience.
• Helps grow the US team’s media capabilities and mentors on how to cultivate media relationships and develop compelling narratives that deliver high impact earned media results.
• Stays on top of news and media trends in the industry; brings them to the attention of clients and colleagues, as appropriate; shares knowledge and instills best practices across the agency.

Project management:

• Demonstrates system, process, time management development and accurate project planning.
• Produces accurate cost estimates and works with client leaders to help control media budgets efficiently and carefully while keeping clients and team fully informed of eventual or possible overspends.
• Ensures finances and budgets are managed in line with agency procedures and that expenditures are explained and justified to the client before sign-off is obtained.
• Establishes the importance of regulatory and compliance measures and minimizes risk.
• Sets the highest standards with respect to quality, original, strong strategic thinking and detail accuracy at all times.
• Is able to use all in-house software and platforms competently.

Leadership:

• Effectively delegates and prioritizes for project teams, providing direction to ensure delivery while providing ownership.
• Demonstrates ability to develop others and provide direction and feedback tailored to the skill level of team members.
• Embraces and actions team and peer feedback as a driver for change.
• Generates buy-in, listens openly to colleagues, recognizes contributions and ensures consistency of own and team decisions.
• Takes accountability for their team and outcomes, encouraging their team to do the same, inspires and fosters team commitment.
• Drives communication between teams and the client.
• Supports, encourages and challenges colleagues in a constructive and supportive way.

Communication and impact:

• Presents with confidence and conviction to clients at all times.
• Demonstrates the ability to influence, negotiate and overcome objections from senior stakeholders.
• Effectively adapts communication style to suit different audiences and to gain buy in.
• Skilled at giving upward feedback to internal and external stakeholders.

Technical Ability & Skills

• Keeps up to date with factors influencing the pharma and biotech sectors (including M&A activity, pharma corporate innovation strategy and the various industry head- and tail-winds).
• Understands the mechanics underpinning industry sector activities and has a competent knowledge of the basics of business e.g. factors influencing company valuations, fundamental financial definitions and mechanisms.
• Engages in industry “scanning” and maintains a strong current knowledge of industry opportunities and developments and our clients’ operating environment.
• Aware of new and important product launches, pivotal clinical studies, new guidance, legislation and policies of relevance.

Scientific:

• Has a strong working knowledge of the science covering our clients’ areas of focus.
• Has an ongoing commitment to deepening and expanding knowledge in modalities, modes of action, epidemiology, clinical trial design and anything else that may be relevant to strategic planning and advice.
• In chosen areas of scientific specialism, is capable of constructively challenging client thinking on a peer-to-peer level.
• Keeps aware of latest announcements coming out of key congresses, key experts in the field, and any overall, rapidly-evolving trends (such as genomics, AI, CRISPR or the application of big data).

Strategy:

• Can confidently discuss media strategy in reference to client goals and objectives.
• Understands theoretical approaches and models used in strategy consulting.
• Takes increasing roles in strategic development and strategic workshop facilitation as their career develops.

Marketing & Communications:

• Understands the fundamental principles of healthcare marketing and communications, with a strong capability in public relations, med ed, and scientific communications.
• Can demonstrate an understanding of the theory and application of new theories and tools in marketing.
• Understands means of evaluation and KPIs across marketing channels.
• Has a good grasp of not only guidelines, but also the ethics of good marketing practice in healthcare.

Behaviors:

• Is Positive: Inspires passion for growth within own team and the wider company; drives solutions in an optimistic and constructive manner regardless of challenges.
• Is Accountable: Builds and improves effective internal systems and processes which align with the overall goals of the company.
• Is Results Driven: Focuses on critical issues and delivers against them; develops strategic and pragmatic client solutions.
• Is Manager of Self and Others: Aligns and engages the team to client projects; provides direction, empowerment and support to the team in achieving results.

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