Vasion
Vasion is looking for a Senior Content Strategist that exemplifies our core values and wants to be part of our growing team. We are committed to making digital transformation attainable to everyone by building an affordable, integrated SaaS solution that simplifies business processes. Vasion offers a flexible working environment for our 300+ employees across the world, including at our global headquarters in St. George, Utah, or in one of our other offices in the UK, Germany, and Lehi, Utah. This role will be in St. George, Utah.
POSITION SUMMARY
The Senior Content Strategist is a key role responsible for bridging strategy and execution to amplify the reach and effectiveness of our content efforts. You'll drive full-funnel content marketing efforts, working closely with stakeholders across our different teams to deliver high-quality, impactful content that meets or exceeds business objectives.
You will drive operational excellence across the content lifecycle, build scalable processes, align cross-functional teams with unified editorial strategies, and leverage technology to ensure the delivery, distribution, measurement, and full lifecycle management of high-quality, impactful content that meets or exceeds business objectives. This role will play a critical part in bridging strategy and execution to amplify the reach and effectiveness of our content efforts.
We are looking for someone who can quickly become an expert on our target customer base across our core industries and develop expertise in Vasion's products & positioning. Primary responsibilities include developing high-performing marketing/sales content, executing a vertical content calendar, owning the production of SEO-optimized blog articles, and working with leadership to strengthen Vasions' narrative and positioning across channels.
The ideal person is a natural-born storyteller and strong collaborator, is creative, performance-driven, and a stickler for consistency and upholding brand and content standards. This individual should be excited to not only manage the content but also work on the execution of editing and writing. The expectation is that 20% of the time is on strategy and ~80% is working as an individual contributor writing and editing content. This Individual will also develop and manage a team of in-house/external writers.
KEY RESPONSIBILITIES
Requirements
PREFERRED QUALIFICATIONS
Benefits
OUR CORE VALUES
Vasion looks for people who will exemplify its core values and are driven to become:
MORE ABOUT VASION
Visit https://www.vasion.com and https://www.printerlogic.com.
ADDITIONAL INFORMATION
Vasion is an equal opportunity employer. We evaluate qualified applicants without regard to race, age, color, religion, sex, national origin, disability, veteran status, gender identity, sexual orientation, and other legally protected characteristics.
POSITION SUMMARY
The Senior Content Strategist is a key role responsible for bridging strategy and execution to amplify the reach and effectiveness of our content efforts. You'll drive full-funnel content marketing efforts, working closely with stakeholders across our different teams to deliver high-quality, impactful content that meets or exceeds business objectives.
You will drive operational excellence across the content lifecycle, build scalable processes, align cross-functional teams with unified editorial strategies, and leverage technology to ensure the delivery, distribution, measurement, and full lifecycle management of high-quality, impactful content that meets or exceeds business objectives. This role will play a critical part in bridging strategy and execution to amplify the reach and effectiveness of our content efforts.
We are looking for someone who can quickly become an expert on our target customer base across our core industries and develop expertise in Vasion's products & positioning. Primary responsibilities include developing high-performing marketing/sales content, executing a vertical content calendar, owning the production of SEO-optimized blog articles, and working with leadership to strengthen Vasions' narrative and positioning across channels.
The ideal person is a natural-born storyteller and strong collaborator, is creative, performance-driven, and a stickler for consistency and upholding brand and content standards. This individual should be excited to not only manage the content but also work on the execution of editing and writing. The expectation is that 20% of the time is on strategy and ~80% is working as an individual contributor writing and editing content. This Individual will also develop and manage a team of in-house/external writers.
KEY RESPONSIBILITIES
- Leveraging insights from Marketing, Sales, and Product teams to create and hone compelling messaging and impactful content across all channels and platforms.
- Identifying and executing strategic content marketing initiatives to support the company's objectives in collaboration with the Director of Content Strategy.
- Facilitate and execute comprehensive creative brand storytelling, prioritizing strategic content marketing opportunities with Integrated Campaigns, PR, and thought leadership to drive brand awareness and product adaptation.
- Positioning: Work with leadership and Product Marketing to refine and improve Vasion's brand narrative and product positioning across channels.
- Leadership: serve as senior team lead for a small but mighty squad of in-house writers and any ad hoc contractors, ensuring content consistency and brand standards are upheld, overseeing and mentoring content creation, best practices, brand guidelines, and data-driven decision making.
- Processes & governance: establish content creation workflows (balancing for speed & quality) and content governance standards.
- Oversee the entire content lifecycle-from ideation to distribution-ensuring timely and effective delivery of content across digital, print, and social media platforms.
- Ensure all content maintains a high standard of accuracy and consistency, adhering to brand guidelines and resonating with target audiences across all touchpoints.
- Utilize data, analytics, and customer insights to inform and refine content strategies for performance, focusing on enhancing engagement, SEO performance, and overall content effectiveness.
- Collaborate with analytics teams to track content performance across the customer journey, using data to inform strategy adjustments and report on key business metrics.
- Work with analytics teams to monitor and refine content and messaging across the customer journey, focusing on advancing key business metrics.
- Maintain close collaboration with leadership to ensure content marketing initiatives are aligned with broader company goals, providing regular updates on progress, key metrics, and strategic initiatives.
Requirements
- Bachelor's degree in Marketing, Communications, Business, Journalism, English, History, or a related field.
- Exceptional senior-level writing, communications, organizational, and analytical skills.
- 5-7 years of experience in strategic content marketing, content development, content operations, content marketing, in technical or SaaS environments required
- Experience with technical product lifecycles and product launch processes with the capabilities to translate technical concepts into market-facing language
- Proven execution in managing large-scale content production and multi-disciplinary and/or cross-functional teams.
- Extensive experience in crafting and upholding content standards and guidelines.
- Strong understanding of content management systems (CMS), project management tools (e.g., Workfront, Asana), and analytics platforms and content workflows.
- Knowledge of SEO best practices, localization strategies, and AI-driven content technologies.
- Excellent communication and interpersonal skills with the ability to collaborate and partner cross-functionally.
PREFERRED QUALIFICATIONS
- Project management experience
- Product launch lead experience
- Team leadership experience is a plus, but not required
- Experience implementing a content marketing maturity model.
- Familiarity with regulatory compliance for content (e.g., accessibility standards, GDPR)
- Analytical mindset, with a focus on using data to inform content and communication strategies.
Benefits
- Flexible work environment
- Paid parental leave
- Discretionary Vacation Bonus
- Flexible paid time off
- Competitive pay
- A full suite of traditional benefits
- Training/Advancement opportunities
- 401k with company-match and immediate vesting
- Mental health wellness support
- Financial wellness education
- Company-contributed HSA
- Headquarter perks include gym, pickleball, snacks & drinks, arcade, theater room, monthly All Hands lunch, etc.
- Lehi, Utah office perks include gym access, snacks & drinks, monthly All Hands lunch
OUR CORE VALUES
Vasion looks for people who will exemplify its core values and are driven to become:
- Action Owners (Extreme Ownership by Jocko Willink and Leif Babin)
- Candor Seekers (Radical Candor by Kim Scott)
- Relationship Builders (Leadership and Self-deception by The Arbinger Institute)
- Storytellers (Building a StoryBrand: Clarify Your Message So Customers Will Listen by Donald Miller)
MORE ABOUT VASION
Visit https://www.vasion.com and https://www.printerlogic.com.
ADDITIONAL INFORMATION
Vasion is an equal opportunity employer. We evaluate qualified applicants without regard to race, age, color, religion, sex, national origin, disability, veteran status, gender identity, sexual orientation, and other legally protected characteristics.