Anywhere Real Estate is hiring: Director Marketing and Advertising - New York, N
Anywhere Real Estate, New York, NY, United States, 10261
Essential responsibilities :
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Oversee high-volume production of marketing collateral and field enablement materials to support a large team of real estate agents, acting in a fast-paced and dynamic environment.
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Lead a team of five marketers to drive marketing strategy, production and execution for Manhattan region.
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Partner with regional marketing colleagues to enhance existing programs and/or create custom initiatives and solutions for the local market and agents.
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Coach, develop and lead marketing staff to achieve scorecard goals and drive professional development of the team.
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Meet with potential, active and top-tier agents to create the Sotheby’s International Realty value proposition aid with agent promotion, and drive marketing strategy.
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Work closely with VP of Marketing and Brokerage Managers to strategize marketing goals and achieve sales goals; manage the regional annual marketing budget.
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Monitor the local competitive landscape and provide observations and analysis to the VP of Marketing to inform how the business can protect and grow its market share.
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Lead creation of innovative and impactful marketing collateral to support high-visibility properties and agents across print and digital media.
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Market and roll out new and special company initiatives including conducting staff and agent training in local offices and virtually.
Qualifications :
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6-10 years of marketing or agency experience; experience in the real estate industry preferred.
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Ability to work in a fast-paced and dynamic environment, with high production workloads and a diverse set of stakeholders.
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People Management experience required. Experienced people leader with success record of coaching and motivating teams.
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Strong and effective communicator both verbally and written; ability to interact with diverse groups of customers and agents, as well as ability to speak to an executive audience.
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Detail-oriented, with an ability to manage multiple projects in parallel and work cross-functionally and across geographies.
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Creative outlook with a passion for building innovative marketing; strategic mindset to help guide the Sotheby’s International Realty brand in the Manhattan market.
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Partner- or client-management experience a plus.
EEO Statement: EOE including disability/veteran