Addison Group is hiring: Marketing Manager in Herndon

Job Summary:

We are seeking a dynamic and results-driven Marketing Manager with a passion for leading innovative marketing initiatives. The ideal candidate will have a proven track record of managing successful marketing campaigns and projects, using advanced tools and technologies to drive growth and engagement. The Marketing Manager will be responsible for developing, implementing, and overseeing marketing strategies that align with business objectives.

Key Responsibilities:

• Lead the development and execution of comprehensive marketing campaigns to enhance brand awareness, customer engagement, and lead generation.
• Oversee marketing project workflows using tools such as Monday.com or Asana to ensure timely delivery and quality results.
• Manage and optimize marketing channels and tactics, leveraging data-driven insights from Google Analytics to refine strategies and improve performance.
• Collaborate with cross-functional teams, including content, design, and sales, to align campaign strategies and goals.
• Develop, monitor, and report on key performance indicators (KPIs) for marketing activities, providing actionable insights and recommendations.
• Utilize HubSpot for managing campaigns, lead nurturing, and CRM activities.
• Stay up-to-date with the latest trends and advancements in AI technology and apply them to enhance marketing effectiveness.
• Create and manage budgets for marketing initiatives, ensuring cost-efficiency and ROI.
• Provide mentorship and guidance to junior marketing staff, fostering a collaborative and high-performance team culture.

Qualifications:

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• A minimum of 5+ years of experience as a Marketing Manager or in a similar role.
• Proficiency in Google Analytics, with a strong ability to interpret data and make data-driven decisions.
• Experience managing marketing project workflows with platforms like Monday.com or Asana.
• Hands-on experience with HubSpot for marketing automation and CRM.
• Strong proficiency in the MS Office Suite (Word, Excel, PowerPoint, Outlook).
• Demonstrated experience incorporating AI tools and techniques in marketing strategies.
• Excellent written and verbal communication skills.
• Strong leadership and team management abilities.
• Highly organized and detail-oriented with the ability to manage multiple projects simultaneously.