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General Staffing

General Staffing is hiring: Marketing Manager in Houston

General Staffing, Houston, TX, United States, 77246

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Job Title: Marketing Manager

Industry: Large-Format Printing, Signage & Trade Show Displays

Location: On-Site – Houston, TX

Salary: Competitive Based on Experience

Contract Type: Full-Time Employment

Work Hours: 9:00 AM to 5:00 PM (CST)

Work Authorization: Must have an official work permit to work in the U.S.

How to Apply: Please submit your resume in English only.


Company Overview

A leading provider of custom signage, large-format printing, and trade show displays is looking for a results-driven Marketing Manager to develop and execute marketing strategies that drive brand awareness, customer engagement, and revenue growth.

This company specializes in designing, manufacturing, and delivering high-quality signage solutions for businesses, trade shows, and commercial spaces. The ideal candidate will play a pivotal role in expanding brand visibility, optimizing digital marketing efforts, and supporting sales initiatives.

This is an exciting opportunity for a marketing professional with experience in print, signage, or B2B industries who thrives in a creative, fast-paced environment and enjoys taking ownership of marketing strategies.


Position Overview

As the Marketing Manager, you will be responsible for developing and implementing marketing campaigns, digital strategies, and branding initiatives to drive customer acquisition and retention. You will oversee content marketing, social media, email campaigns, SEO, and paid advertising, while also collaborating with sales teams to support business objectives.

This role is on-site in Houston, TX, requiring strong leadership, hands-on execution, and an ability to manage multiple projects simultaneously.


KEY RESPONSIBILITIES

Marketing Strategy & Brand Growth

  • Develop and execute marketing strategies to increase brand awareness and generate leads.
  • Work closely with the sales team to create marketing materials that support business development efforts.
  • Oversee SEO, PPC, and content marketing strategies to drive website traffic and conversions.
  • Track key marketing KPIs, analyze performance, and optimize campaigns accordingly.


Content & Social Media Marketing

  • Manage content creation for the website, blog, social media, and email campaigns.
  • Oversee social media channels (LinkedIn, Facebook, Instagram) to enhance engagement and brand presence.
  • Coordinate the production of marketing materials, including brochures, case studies, and presentations.
  • Ensure brand consistency across all marketing materials and channels.


Advertising & Lead Generation

  • Plan and manage Google Ads, Facebook Ads, and LinkedIn Ads for targeted marketing campaigns.
  • Optimize landing pages and website content to enhance lead generation and conversion rates.
  • Develop email marketing and automation campaigns to nurture leads and maintain customer relationships.


Event & Trade Show Marketing

  • Support trade show and event marketing efforts, ensuring branding and promotional materials are aligned.
  • Develop and execute marketing campaigns around trade shows, industry events, and new product launches.


QUALIFICATIONS & SKILLS

5+ years of experience in marketing, digital strategy, and brand management.

Experience in signage, printing, or trade show display marketing is highly preferred.

Strong background in digital marketing, including SEO, PPC, social media, and email marketing.

Proficiency in Google Ads, Meta Business Suite, LinkedIn Ads, Google Analytics, and CRM tools.

Experience managing creative assets, including design, photography, and video content.

Excellent project management skills, capable of handling multiple campaigns at once.

Fluent in English; Spanish proficiency is a plus.

Must have an official work permit to work in the U.S.


Why Join Us?

Work with a Leading Industry Brand: Join a company specializing in high-impact signage, printing, and branding solutions.

Make a Real Impact: Lead marketing initiatives that drive business growth, brand awareness, and client engagement.

Collaborate with a Talented Team: Work alongside sales, production, and design teams to create impactful campaigns.

Growth Opportunities: Take ownership of marketing strategy, campaign execution, and digital optimization.


🚀 Ready to take the lead in marketing for a top signage and trade show solutions provider? Apply today with your resume in English!