Marketing Specialist Job at Travel + Leisure in Orlando

We Put the World on VacationTravel + Leisure Co. is the world's leading vacation ownership and travel membership company, with a dynamic and growing portfolio of resort, travel club, and lifestyle travel brands. Our dedicated associates help the company achieve its mission to put the world on vacation. Innovation and growth keep our work interesting and fun. Every day is a chance to learn something new and turn vacation inspiration into exceptional experiences for millions of travelers worldwide.We are seeking a strategic and data-driven Marketing Specialist to focus on developing, optimizing, and overseeing marketing strategies that align with business objectives. In this role, you will be responsible for crafting comprehensive campaign plans, analyzing performance data, and providing actionable recommendations to enhance ROI. While you won't directly execute campaigns, you will collaborate closely with execution teams to ensure flawless implementation of your strategic vision. Your expertise will be key in driving smarter marketing decisions, improving campaign effectiveness, and contributing to long-term organizational growth. How You'll Shine:Marketing Strategy DevelopmentCampaign Planning and CoordinationCross-Functional CollaborationPerformance Measurement and OptimizationWhat You'll Bring:Bachelor's degree in marketing, Business, Communications, or a related field. Expertise in marketing strategy development and campaign optimization. Ability to interpret performance data and connect marketing efforts to business outcomes. Deep understanding of digital marketing channels, paid media, customer segmentation, and campaign performance metrics. Familiarity with email marketing, SMS, and other media disciplines. Excellent collaboration and communication skills to work effectively with cross-functional teams. Strategic thinker with a focus on delivering data-driven recommendations. Proficiency in analytics tools (e.g., Google Analytics, Power Bi) to track and interpret performance. Familiarity with marketing automation platforms (e.g., HubSpot, Marketo). Knowledge of CRM tools and their role in supporting marketing strategies. Basic knowledge of SQL is a plus for querying and analyzing data. Proficiency in Microsoft Office - particularly Excel and Power Point 2+ years of experience in a marketing strategy, planning or optimization role Experience equivalent to the education requirement may be accepted in lieu of the education requirement.How You'll Be Rewarded:We offer a diverse range of comprehensive health and welfare benefits to associates who work 30 or more hours per week to meet your needs and support you throughout your career with us. Travel + Leisure Co. benefits include: Note: Temporary and/or seasonal associates are ineligible for Paid Time Off. MedicalDentalVisionFlexible spending accountsLife and accident coverageDisabilityDepending on position, paid time off, parental leave and holidays (speak to your recruiter for additional information)Wish day paid time to volunteer at an approved organization of your choice401k with employer match (subject to eligibility requirements, including tenure - speak to your recruiter for additional information)Legal and identify theft planVoluntary income protection benefitsWellness program (subject to provider availability)Employee Assistance ProgramWhere Memories Start with YouHospitality is at the heart of all we do at Travel + Leisure Co. Here, you'll find an inclusive environment where we deliver excellence and take time to have fun, celebrate together, and support one another. We're always looking ahead to what's next and how we can strengthen our business, its neighboring communities, and the customer experience. Join our global team and build a career where memories start with you.We are an equal opportunity employer, and all applications will be considered for employment without attention to their membership in any protected class. If you require any reasonable accommodation to complete your application or any part of the recruiting process, please email your request to MyCareer@travelandleisure.com, including the title and location of the position for which you are applying.