Catena Solutions
Social Media Director Job at Catena Solutions in Chicago
Catena Solutions, Chicago, IL, United States, 60290
We are seeking a Director of Social Media to lead and execute innovative B2B social media strategies that drive brand engagement, community growth, and audience advocacy. This role will focus on expanding the impact of social media, influencer marketing, and community engagement while managing a growing team and collaborating cross-functionally to enhance digital presence.
Responsibilities:
- Develop and execute creative B2B social media strategies to drive engagement and brand affinity.
- Lead a team of social media managers, overseeing strategy, execution, and professional development.
- Identify and implement emerging trends, channels, and influencer strategies to enhance brand visibility.
- Manage social media content calendars, performance tracking, and optimization initiatives.
- Oversee social listening efforts to inform content strategies and audience engagement tactics.
- Partner with creative teams to develop compelling social media campaigns that align with broader marketing objectives.
- Provide ongoing reporting, insights, and recommendations to improve social media effectiveness.
- Support business growth initiatives, including proposal development and collaboration with agency leadership.
Requirements:
- 5–7 years of experience managing B2B social media and influencer programs, preferably in an agency setting.
- Proficiency with social media management and listening tools (e.g., Sprout Social, Sprinklr) and influencer platforms (e.g., CreatorIQ, Upfluence).
- Strong understanding of analytics tools (Google Analytics, Adobe Analytics preferred).
- Ability to adapt brand messaging across multiple industries and platforms.
- Experience leading and mentoring junior team members.
- Ability to manage multiple programs in a fast-paced environment while meeting deadlines.
- Passion for staying ahead of trends and best practices in social media.