Info-Tech Research Group
Position Purpose
The Marketing Manager, Demand Generation is responsible for driving customer acquisition, engagement, and conversion through strategic marketing campaigns. This role requires a data-driven, results-oriented marketer who can develop and execute multi-channel marketing initiatives to generate and nurture high-quality leads. The ideal candidate will leverage market insights, optimize digital assets, and collaborate cross-functionally to enhance campaign performance and maximize ROI.
Responsibilities
Desired Experience and Education
Skills and Attributes
Info-Tech Research Group of companiesis an equal opportunity employer committed to diversity and inclusion and does not discriminate on the basis of any legally protected status or characteristic including Minority/Female/Sexual Orientation/Gender Identity/Disability/Veteran and are pleased to consider all qualified applicants. To that end, upon request, ITRG will ensure, to the extent possible, that accommodation be made available to applicants throughout the recruitment and hiring process.
The Marketing Manager, Demand Generation is responsible for driving customer acquisition, engagement, and conversion through strategic marketing campaigns. This role requires a data-driven, results-oriented marketer who can develop and execute multi-channel marketing initiatives to generate and nurture high-quality leads. The ideal candidate will leverage market insights, optimize digital assets, and collaborate cross-functionally to enhance campaign performance and maximize ROI.
Responsibilities
- Campaign Development: Launch and manage new marketing initiatives across channels.
- Asset Optimization: Create, test, and refine email templates, landing pages, and marketing materials to ensure alignment with campaign objectives.
- Performance Analysis: Build and maintain dashboards for campaign performance, focusing on key metrics like open rates, click-through rates, and conversions.
- Cross-functional Collaboration: Partner with design, content, and analytics teams to ensure cohesive and impactful email and broader campaign strategies.
- A/B Testing: Design and implement testing strategies for subject lines, email content, and CTAs to improve performance metrics.
- Reporting and Insights: Provide actionable insights based on campaign and email performance to inform future strategies.
- External Partnerships: Collaborate with external vendors and partners to amplify marketing efforts and align on shared goals.
- Market Research: Stay updated on industry trends and competitor activities to inform and improve marketing strategies.
- Email Marketing Strategy: Develop and execute email campaigns that drive engagement, conversions, and retention, including nurturing sequences and promotional efforts.
Desired Experience and Education
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- 5+ years of experience in demand generation, digital marketing, or growth marketing.
- Proven track record in developing and executing successful multi-channel marketing campaigns.
- Strong understanding of marketing automation tools (e.g., HubSpot, Marketo, Pardot) and CRM platforms.
- Experience in A/B testing, data analysis, and performance measurement.
- Background in B2B marketing preferred, with experience in subscription-based or SaaS businesses being a plus.
Skills and Attributes
- Strong analytical and problem-solving skills with a data-driven mindset.
- Excellent project management and organizational abilities.
- Ability to collaborate effectively with cross-functional teams and external partners.
- Strong written and verbal communication skills.
- Proficiency in marketing analytics, segmentation, and lead scoring.
- Ability to adapt to changing market dynamics and optimize marketing strategies accordingly.
- Creative thinker with a passion for innovation and continuous improvement.
Info-Tech Research Group of companiesis an equal opportunity employer committed to diversity and inclusion and does not discriminate on the basis of any legally protected status or characteristic including Minority/Female/Sexual Orientation/Gender Identity/Disability/Veteran and are pleased to consider all qualified applicants. To that end, upon request, ITRG will ensure, to the extent possible, that accommodation be made available to applicants throughout the recruitment and hiring process.