IMG Live
Marketing & Activation Director, Digital
IMG Live, Palm Beach Gardens, Florida, United States, 33410
Marketing & Activation Director, Digital
Not sure what skills you will need for this opportunity Simply read the full description below to get a complete picture of candidate requirements. Marketing & Activation Director, Digital Apply locations FL-West Palm Beach posted on Posted 8 Days Ago job requisition id JR24608 Who We Are: IMG’s digital team provides Consultancy and Agency services to accelerate the digital performance of the biggest names in sport. We create and execute strategy, produce engaging content, improve the use of social media and can help you deliver against your wider business objectives. We build teams and select the best technology partners to improve the way digital is used to engage and inspire fans, build brand profile and generate revenue. Endeavor is a global sports and entertainment company, home to many of the world’s most dynamic and engaging storytellers, brands, live events, and experiences. We are seeking a dynamic and experienced Marketing & Activation Director to drive the promotion and consumer engagement for The Open Championship — golf's original major — across the US. This role will focus on ensuring that US audiences are not only aware of but actively tuned into The Open each year, taking place in July. You will also be responsible for executing strategic marketing and activation initiatives to maximize the exposure of brand partners associated with The Open. This is a high-impact, results-oriented role with a focus on elevating The Open's presence and engagement with US golf fans and players. As part of a strategic partnership between IMG and The R&A, this role will be embedded within The R&A’s management structure. Key Responsibilities and Accountabilities: Promotion of The Open Championship to US Audiences:
Develop and execute US-focused marketing campaigns : Lead integrated marketing strategies to increase viewership and engagement for The Open Championship in the US. Audience Engagement : Collaborate with media partners, golf influencers, and content creators to develop compelling content that generates buzz before and during the tournament. Campaign Management : Manage campaign timelines, budgets, and creative direction for US-focused marketing initiatives. Cross-functional Collaboration : Work closely with The R&A HQ teams, global marketing teams, event organizers, broadcasters, and PR teams.
Maximizing Brand Partner Exposure:
Brand Activation & Partnership Management : Collaborate with commercial teams to plan and execute activation opportunities for US-based sponsors. Creative Execution : Lead the execution of partner activations, including events and content campaigns. Partner Engagement : Work directly with brand partners to create tailored marketing opportunities. Monitor & Report on KPIs : Analyze and report on the effectiveness of partner campaigns and activations.
Community Engagement & Grassroots Initiatives:
Fan Experience : Develop campaigns that enhance the fan experience, such as contests and viewing parties. Engagement with US Golf Community : Foster relationships with US-based golf associations, players, and influencers. Grassroots & Regional Activations : Implement region-specific activations to increase visibility.
Event Support & Execution:
On-Site Support : Provide strategic oversight and on-the-ground support for US activations at The Open. Promotion & Engagement at the Event : Coordinate with sponsors and partners to ensure US audience touchpoints at the event.
Brand Integrity & Awareness:
Brand Stewardship : Ensure all marketing and activation activities reflect The Open Championship's legacy and values.
Knowledge and Experience Bachelor’s Degree
in Marketing, Communications, Sports Management, or a related field Extensive experience
in sports marketing, brand activation, or related roles Proven experience in
sports partnerships and sponsorship management Experience in digital marketing
and social media engagement Excellent project management skills Strong relationships
within the U.S. golf community Understanding of U.S. sports media landscape Proven ability to execute
large-scale campaigns Strong communication skills Skills and Abilities Strategic Thinking Creativity Results-Oriented Collaborative Adaptability Attention to Detail Working Conditions This is a fixed term position. This role will be office based with some flexibility on remote working. You may be required to attend locations and meetings. Unsocial hours may be required. Adapting to use of new systems and technology. Endeavor is an equal opportunities employer and encourages applications from suitably qualified candidates regardless of sex, race, disability, age, sexual orientation, or religion or belief.
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Not sure what skills you will need for this opportunity Simply read the full description below to get a complete picture of candidate requirements. Marketing & Activation Director, Digital Apply locations FL-West Palm Beach posted on Posted 8 Days Ago job requisition id JR24608 Who We Are: IMG’s digital team provides Consultancy and Agency services to accelerate the digital performance of the biggest names in sport. We create and execute strategy, produce engaging content, improve the use of social media and can help you deliver against your wider business objectives. We build teams and select the best technology partners to improve the way digital is used to engage and inspire fans, build brand profile and generate revenue. Endeavor is a global sports and entertainment company, home to many of the world’s most dynamic and engaging storytellers, brands, live events, and experiences. We are seeking a dynamic and experienced Marketing & Activation Director to drive the promotion and consumer engagement for The Open Championship — golf's original major — across the US. This role will focus on ensuring that US audiences are not only aware of but actively tuned into The Open each year, taking place in July. You will also be responsible for executing strategic marketing and activation initiatives to maximize the exposure of brand partners associated with The Open. This is a high-impact, results-oriented role with a focus on elevating The Open's presence and engagement with US golf fans and players. As part of a strategic partnership between IMG and The R&A, this role will be embedded within The R&A’s management structure. Key Responsibilities and Accountabilities: Promotion of The Open Championship to US Audiences:
Develop and execute US-focused marketing campaigns : Lead integrated marketing strategies to increase viewership and engagement for The Open Championship in the US. Audience Engagement : Collaborate with media partners, golf influencers, and content creators to develop compelling content that generates buzz before and during the tournament. Campaign Management : Manage campaign timelines, budgets, and creative direction for US-focused marketing initiatives. Cross-functional Collaboration : Work closely with The R&A HQ teams, global marketing teams, event organizers, broadcasters, and PR teams.
Maximizing Brand Partner Exposure:
Brand Activation & Partnership Management : Collaborate with commercial teams to plan and execute activation opportunities for US-based sponsors. Creative Execution : Lead the execution of partner activations, including events and content campaigns. Partner Engagement : Work directly with brand partners to create tailored marketing opportunities. Monitor & Report on KPIs : Analyze and report on the effectiveness of partner campaigns and activations.
Community Engagement & Grassroots Initiatives:
Fan Experience : Develop campaigns that enhance the fan experience, such as contests and viewing parties. Engagement with US Golf Community : Foster relationships with US-based golf associations, players, and influencers. Grassroots & Regional Activations : Implement region-specific activations to increase visibility.
Event Support & Execution:
On-Site Support : Provide strategic oversight and on-the-ground support for US activations at The Open. Promotion & Engagement at the Event : Coordinate with sponsors and partners to ensure US audience touchpoints at the event.
Brand Integrity & Awareness:
Brand Stewardship : Ensure all marketing and activation activities reflect The Open Championship's legacy and values.
Knowledge and Experience Bachelor’s Degree
in Marketing, Communications, Sports Management, or a related field Extensive experience
in sports marketing, brand activation, or related roles Proven experience in
sports partnerships and sponsorship management Experience in digital marketing
and social media engagement Excellent project management skills Strong relationships
within the U.S. golf community Understanding of U.S. sports media landscape Proven ability to execute
large-scale campaigns Strong communication skills Skills and Abilities Strategic Thinking Creativity Results-Oriented Collaborative Adaptability Attention to Detail Working Conditions This is a fixed term position. This role will be office based with some flexibility on remote working. You may be required to attend locations and meetings. Unsocial hours may be required. Adapting to use of new systems and technology. Endeavor is an equal opportunities employer and encourages applications from suitably qualified candidates regardless of sex, race, disability, age, sexual orientation, or religion or belief.
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