Content Marketing Manager Job at IGM Technology in West Palm Beach

Content Marketing Manager Storytelling & Brand Builder

About Gravity:
At Gravity, were redefining public sector finance by empowering government agencies to improvefinancial transparencyandcitizen engagement. As we continue to grow, we need acreative, hands-on content leaderto shape and execute our evolving brand strategy. We're looking for aContent Marketing Managerto craft stories that inspire, educate, and engage our audience.

Role Overview:

This is aground-floor opportunityto build a content marketing function from scratch. Youll drivecontent strategy,creation, andexperimentationto see what resonates. We valuecreativity,iteration, andlearning from setbacks. If you thrive infast-paced, ambiguous environmentswhere you can test, fail, and pivot quickly, wed love to hear from you.

AsContent Marketing Manager, youll take ownership of Gravitys content strategy. You'll be responsible for building our brands voice, telling compelling stories, and developing campaigns that align with business objectives.

WhatYoull Do:

• Define and Build the Content Strategy:
  Create a content plan aligned with business goals. Focus on creative storytelling through formats likearticles,case studies,videos,podcasts, and more.

• Own the Narrative:
  Lead initiatives to highlight Gravitys impact, includingcustomer success stories,thought leadership, andbehind-the-scenes innovations. Work with internal and external stakeholders to uncover and amplify these stories.

• Create and Test High-Impact Content:
  Write, edit, and produce content forwebsites,social media,newsletters, andcampaigns. Test new formats, measure performance, and adapt strategies accordingly.

• Experiment Boldly:
  Pilot new content initiatives and quickly assess their effectiveness. Embrace a test-and-learn approach to continuously refine and innovate.

• Collaborate Across Teams:
  Work closely withsales,product marketing, andcustomer successto ensure content supports the buyer journey, from awareness to advocacy.

• Optimize and Scale:
  Leverage data insights to identify opportunities for improvement. Continuously refine content strategies to maximize impact.

What Were Looking For:

• Creative Visionary:You have a passion for storytelling and can craft narratives that connect with diverse audiences.

• Builder Mentality:You excel in ambiguous environments, creating structure and strategy where none exists.

• Experimenter:Youre not afraid to try new approaches and view setbacks as learning opportunities.

• Content Creator:Youre a skilled writer and producer, with experience across formats likearticles,videos, andpodcasts.

• Collaborative Leader:You work well across teams, eager to co-create with stakeholders.

• Data-Driven:You know how to measure content performance and refine strategies based on insights.

Qualifications:

• Experience:8+ years in content marketing, journalism, or storytelling-focused roles (preference for SaaS or GovTech experience).

• Strategy Building:Experience creating content strategies from scratch or in rapidly evolving environments.

• Skills:Exceptional writing, editing, and project management abilities. Familiarity withSEO,CMS, andanalytics tools.

Why Join Us?

• Impactful Work:Help redefine transparency in public sector finance.

• Freedom to Innovate:Shape content strategy with creative autonomy.

• Supportive Culture:Collaborate with passionate, growth-focused colleagues.

• Professional Development:Grow your career in a flexible, supportive environment that encourages continuous learning

At Gravity, were committed to fostering an inclusive and diverse workplace where everyone feels welcomed and valued. We encourage candidates from all walks of life to apply, even if your experience doesnt align perfectly with every qualification. Your unique background and perspective are what help us thrivelets make an impact together.