Vice President of Marketing (Franchise Business) [77037]

Vice President of Marketing (Franchise Business) [77037]

Our client, a fitness and lifestyle company, is looking for a VP of Marketing to join their team for an exciting, direct-hire opportunity. This role is based in Carlsbad, CA and this VP will be expected to work in office 4 days per week.

Base pay range

$190,000.00/yr - $200,000.00/yr

VP of Marketing Responsibilities:

• Leverage research and data analytics to define, execute, and evaluate both strategic and tactical marketing and public relations plans.
• Identify and capitalize on revenue opportunities within franchisees and customer segments to drive growth through acquisition, conversion, and retention.
• Lead corporate communications efforts, both internally and externally, to maintain consistent messaging and brand integrity.
• Oversee public relations initiatives to enhance the brand's reputation and maintain positive media relationships.
• Manage short-term and long-term scheduling, budget, and resource needs, ensuring alignment with company goals.
• Create and oversee the annual marketing budget, optimizing resource allocation to achieve maximum ROI.
• Establish and manage strategic alliances and third-party relationships to support marketing initiatives.
• Negotiate contracts with vendors and outside contractors, in line with corporate policies.
• Build and lead a high-performing marketing team, fostering a culture of innovation, collaboration, and accountability.
• Actively mentor and develop the marketing team to ensure readiness for future department needs.
• Collaborate with internal departments to align strategies and support overall business objectives.
• Provide regular updates and strategic reviews to the Executive Team.
• Stay current with industry trends, consumer behavior, and competitive landscape to inform marketing strategies and drive innovation.
• Translate industry insights into actionable plans to maintain a leadership position in the fitness sector.

VP of Marketing Qualifications:

• Bachelor’s degree in marketing, advertising, business, or a related field; MBA preferred.
• Minimum of 8 years of experience in brand and digital marketing.
• At least 5 years in a senior leadership role with team management responsibilities.
• Experience in the fitness industry, franchise business, or relevant franchisee experience is a plus.
• Strong financial acumen with experience managing budgets effectively.
• Excellent leadership, organizational, decision-making, communication, and negotiation skills.
• Proficiency in content management systems, design software, and social media platforms.

Seniority level

Director

Employment type

Full-time

Job function

Marketing

Industries

Wellness and Fitness Services

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