Customer Marketing Lead

Prolific is not just another player in the AI space—we are the architects of the human data infrastructure that's reshaping the landscape of AI development. In a world where foundational AI technologies are increasingly commoditized, it's the quality and diversity of human-generated data that truly differentiates products and models.

The role

As a Channel Partner Marketing Manager, you’ll develop and execute strategic marketing programs that drive partner-led pipeline and revenue. You’ll collaborate with partner sales, Channel Account Managers, and cross-functional teams to identify key partners, create co-branded campaigns, and enhance channel engagement. This role involves designing and optimizing scalable partner recruitment, onboarding, and enablement programs while driving demand generation and measuring performance to ensure continuous improvement.

What you’ll bring to the role

• Extensive years of professional channel marketing experience.
• Proven track record of developing and managing successful channel marketing programs across cloud marketplaces, systems integrators, and marketplaces.
• Strong analytical skills and experience using data to inform marketing strategies, including channel contribution to pipeline.
• Knowledge of channel enablement processes, digital marketing tools, and platforms.
• Proficiency in event planning, including partner-led and co-branded events.
• Experience coordinating and executing marketing campaigns across different time zones and cultures, managing multiple partners simultaneously.
• Demonstrated ability to work effectively in cross-functional teams, including sales, product, and partner/channel teams.
• Hands-on experience with channel programs.
• Experience in developing joint marketing plans with strategic partners.
• Familiarity with the research or technology industry is a plus.
• Proficiency with platforms and/or marketing automation and CRM tools (e.g., HubSpot).
• Strong communication and project management skills with the ability to manage multiple stakeholders and deliverables.
• Comfort with matrixed organizations, working across sales, marketing, product, and operations teams to align channel strategies with corporate objectives.

What you'll be doing in the role

• Developing and executing strategic channel marketing programs in close collaboration with partner sales, Channel Account Managers and cross-functional teams to drive partner-led pipeline and revenue.
• Identifying and prioritizing key channel partners based on market potential and alignment with overall business goals.
• You’ll experiment with new marketing program ideas, focusing on comarketing opportunities, new partner acquisition opportunities, scalability, and efficiency.
• Design and execute comprehensive digital, content, and in-person campaigns cobranded with channel partners spanning multiple quarters.
• Working with product marketing coordinates channel enablement activities and the creation of cobranded collateral to drive partner engagement and success.
• Ensure channel partners are optimally represented on our website and platforms, including any joint value propositions.
• Develop targeted demand generation campaigns to help drive awareness and new partner pipeline opportunities.
• Conduct regular business reviews with the partnership team to evaluate the performance of new programs, including pipeline contributions.
• Provide actionable insights to stakeholders, ensuring continuous improvement of channel programs.
• Experience building scalable partner recruitment and onboarding programs, focusing on accelerating time to revenue.

Why Prolific is a great place to work

We've built a unique platform that connects researchers and companies with a global pool of participants, enabling the collection of high-quality, ethically sourced human behavioral data and feedback. This data is the cornerstone of developing more accurate, nuanced, and aligned AI systems.

We believe that the next leap in AI capabilities won't come solely from scaling existing models but from integrating diverse human perspectives and behaviors into AI development. By providing this crucial human data infrastructure, Prolific is positioning itself at the forefront of the next wave of AI innovation—one that reflects the breadth and the best of humanity.

Working for us will place you at the forefront of AI innovation, providing access to our unique human data platform and opportunities for groundbreaking research. Join us to enjoy a competitive salary, benefits, and remote working within our impactful, mission-driven culture.