Media Buyer, Investor Relations (Remote) Job at Mode Mobile in Toronto

Who We Are (Mode Mobile)

Mode Mobile is the creator of EarnOS, a transformational software that turns ordinary smartphones into "EarnPhones". This innovation empowers users globally to monetize everyday mobile activities such as streaming, gaming, shopping, etc. We enable users to profit from their data and attention, rather than letting only tech giants benefit. What sets us apart is our inclusive approach - converting users into earners, facilitating over $150M in earnings and savings, while going a step further and turning earners into owners by awarding stock ownership in Mobile Mobile based on their usage. We have attracted over 40 million users across 170 countries.

​​Mode Mobile is proud to stand as the #1 Fastest Growing North American Software Company recognized in Deloitte's 2023 Technology Fast 500, and ranked #2 across all sectors (Deloitte Fast 500 Winners)

For additional insights check out the information about our reward-based super app, Mode Earn App, that also powers the reward engine behind our proprietary smartphone, Mode Earn Phone.

Our Team and Culture Drive Our Success

Our team is the heart of our culture. We value innovation, collaboration, and curiosity, with a passion for getting things done. We strive to hire and cultivate the best team members and foster a culture of open communication and transparency. We are driven and hard-working but also committed to having fun along the way. We allow OKRs to guide us, assume positive intent, sometimes agree to disagree and commit, honor our commitments, seek to accomplish more with less, and encourage everyone to speak up as our team owns our company's success.

You can read more about our team and how we work here.

The Role

We are seeking an experienced Media Buyer to lead the digital advertising strategy for our crowdfunding campaign. This role is crucial in driving investor engagement and achieving our fundraising goal through strategic media buying and partnership development.

The ideal candidate possesses expertise in planning, executing, and optimizing paid media campaigns across various platforms, expanding the campaign's reach through new and existing partners. A strong analytical mindset and a creative approach to ad strategy, implementing innovative promotion methods to complement current fundraising efforts is necessary. Preference will be given to individuals with financial marketing, crowdfunding experience, and programmatic ads management/optimization experience.

Who You Are and What You'll Do

Campaign Strategy Development

• Design and implement a comprehensive paid media strategy tailored to our crowdfunding campaign goals, with a strong focus on ROI and audience engagement.
• Develop targeted advertising campaigns to reach potential investors and effectively communicate Mode Mobile's unique value proposition.

Channel Development & Partnership Expansion

• Identify, evaluate, and secure new marketing channels and partnerships to significantly expand our reach.
• Focus on developing relationships with US media buying agencies and financial publications.
• Negotiate with channel partners to secure competitive advertising rates, maximizing our budget efficiency.
• Actively seek out and engage with agencies specializing in financial publications and crowdfunding campaigns.

Budget Management

• Allocate and monitor the campaign budget across various platforms and channels.
• Ensure optimal spend efficiency while achieving performance targets and maximizing investor engagement.

Ad Platform & Campaign Management

• Manage advertising campaigns across multiple platforms, including but not limited to email, display, newsletters, Meta, Google Ads, YouTube, and other relevant channels.
• Optimize campaigns to maximize visibility and engagement with potential investors.

Innovative Promotion Strategies

• Develop and implement creative promotion methods that complement existing fundraising efforts.
• Stay ahead of industry trends and leverage emerging platforms or technologies to reach potential investors.

Reporting and Insights

• Prepare regular reports on campaign performance, highlighting key metrics and actionable insights for stakeholders.
• Set up and maintain dashboards to track and visualize campaign performance in real time.

What You Bring to the Team

• Proven experience in digital media buying and campaign management, particularly in financial marketing or crowdfunding campaigns.
• Strong network and relationships with US media buying agencies and financial publications.
• Experience in managing successful crowdfunding campaigns is highly desirable.
• Demonstrated ability to identify and secure new partnership opportunities.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Proficiency in managing campaigns across various ad platforms and programmatic advertising tools.
• Excellent communication skills to effectively collaborate with internal teams and external partners.
• Creative mindset with the ability to develop compelling ad strategies that resonate with potential investors.
• Alignment with our core values:
  
  • ​​Accountable: You take ownership of your responsibilities, demonstrating trustworthiness and self-discipline. You are consistent in your work, transparent in your actions, and communicate effectively. You follow through on commitments and strive for continuous improvement.
  • Action-driven: Identify what is most important, agree on scope, execute in a timely manner, and drive the greatest impact. You take initiative, roll up your sleeves, and get things done.
  • Caring: You genuinely care about yourself and others, our business and craft, our mission and vision, and are passionate in heart and mind. You understand the importance of our team and strive to create a positive, supportive work environment.
  • Curious: You focus on the 'why,' learn and expand your knowledge, explore new ideas, and generally make things better. You're a lifelong learner with a thirst for knowledge and a constant desire to improve.
  • Thorough: Your work is thoughtful, impactful, timely, accurate, and complete. You pay attention to detail, are meticulous, and ensure quality work and compliance.

We Believe In The Following Workplace Norms

• Allow OKRs to Guide Us
• Assume Positive Intent
• Agree to Disagree & Commit
• Set New Precedents
• Accomplish More with Less
• Hold Yourself & Others to High Standards
• Speak Up
• Be Resourceful
• Follow the 80/20 Rule

What We Are Offering

• We are a 100% remote-first, global company.
• A competitive compensation package.
• We offer generous perks & benefits to team members.
• Participation in the Company's equity plan (for full-time team members).
• We provide individual bonuses in accordance with our Company Bonus Program.
• Work with energetic, passionate, and results-driven people.
• Celebrate team members' personal and work milestones.
• Remote social activities, including virtual coffee buddies.
• Bonus.ly - We use Bonus.ly as a way to recognize and reward team members for their hard work and commitment.
• Weekly Wednesday Get Stuff Done Days (No Meetings).
• Open PTO, generous Company Holidays, and Wellness Days (for full-time team members).

Interested candidates who are passionate about innovative technology, driving investor engagement, and have a proven track record in crowdfunding or financial marketing are strongly encouraged to apply. Help us shape the future of mobile earnings and be part of a company redefining the smartphone industry.

If we just described you and your perfect role, we'd love to talk with you. We have a lot to accomplish this year and look forward to making headway and creating success together!

Mode Mobile does not accept/pay fees for unsolicited resumes from third-party agencies/vendors.

Our company is an Equal Employment Opportunity (EEO) employer. We are committed to providing a work environment free of discrimination and harassment. All employment decisions are made without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other characteristic protected by law. We celebrate diversity and strive to create an inclusive environment for all team members.