Marketing Manager, SMB Sponsored Products, Amazon Ads Job at Amazon in Seattle

Marketing Manager, SMB Sponsored Products, Amazon Ads

Job ID: 2893758 | Amazon Advertising LLC

Re-imagine advertising with Amazon. Amazon Ads offers a rich array of digital advertising solutions aimed at helping customers find and discover anything they want to buy. We assist advertisers in reaching Amazon customers on Amazon-owned and operated sites and on other high-quality sites across the web. Our approach starts with the customer and works backwards in everything we do, including advertising. If you’re interested in joining a rapidly growing team working to build a unique, world-class advertising product with a relentless focus on the customer, you’ve come to the right place.

A strategically important part of our charter is to drive adoption across a portfolio of self-service, cost-per-click advertising products to enable head-to-tail advertisers to engage with customers in relevant ways. Our team is tasked with making it easy for sellers and vendors to advertise their products, thereby increasing the visibility of their products, which also helps Amazon customers discover more selection—a win-win!

We are looking for a high-performing Marketing Manager who will own the development and execution of our cross-channel marketing strategy to accelerate growth among existing advertisers through the adoption of multiple formats and building towards a full-funnel advertising strategy. In this role, your marketing programs and campaigns will help SMB brand owners overcome barriers to growth (such as access to high-quality creative or a lack of understanding of how/when to utilize differing advertising strategies), and ensure our advertiser customers have access to easily discoverable educational content that builds best practices and advertiser success across our solutions.

The ideal candidate for this role can think strategically and execute flawlessly. You will bring your proven creative, analytical, and project management capabilities to imagine, plan, implement, and optimize compelling campaigns that drive advertiser success and growth on Sponsored Products. To be successful, you’ll need to be a strong communicator who can earn trust with key stakeholders across multiple teams. You will be excited to test and learn in a data-driven environment, enthusiastic about handling large data sets and using customer data and insights to deliver impact across multiple marketing channels. You should be comfortable with ambiguity and willing to work autonomously, handling multiple initiatives simultaneously. If you are data-driven, detail-oriented, and passionate about creating customized experiences through marketing automation, with an interest in owning your marketing strategy end to end, this is a great role for you. Experience working directly with sellers, in either a retail or advertising capacity, is welcomed.

Key Job Responsibilities

1. Define our overall marketing strategy to acquire Sponsored Products advertisers
2. Own end-to-end campaign management from ideation to execution and measurement
3. Audit existing content and identify gaps in content assets
4. Create on-brand, best-in-class content, tailored to appropriate customers and effectively build acquisition campaigns
5. Work across Marketing Managers, Content Creators, Designers, Program Managers, and business leadership to align channel initiatives with cross-functional team goals
6. Analyze, report on, and optimize against key performance metrics

BASIC QUALIFICATIONS

1. 5 years of professional non-internship marketing experience
2. Experience using email platforms and editing HTML
3. Experience building and scaling cross-functional marketing programs
4. Experience using Excel or Tableau to extract data and insights to drive campaign optimizations (data manipulation, macros, charts, and pivot tables)
5. Demonstrated capacity to deal with ambiguity and changing priorities of a rapidly evolving business
6. Experience communicating results to senior leadership
7. Ability to easily transition from high-level strategic thinking to creative planning

PREFERRED QUALIFICATIONS

1. Experience developing cross-functional relationships with product, consumer research, and marketing teams to drive marketing strategy and feedback loops for stakeholders
2. Strong drive for results with the ability to manage independently
3. Ambitious self-starter with demonstrated ability and willingness to roll up sleeves to get the job done
4. Excellent written and verbal communication skills

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

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