Advertising and Media Apprentice Job at Mccann Erickson SA in Goodyear

We’re McCann Bristol. We’re here to solve challenges and create real impact. Right now, we’re looking for a Media Planning Apprentice to join us and bring new perspectives to our team.

Who we are

You’ve probably heard of McCann – the UK’s largest integrated agency, and part of a global agency network that creates enduring brands for some of the biggest businesses in the world. Say hello to McCann Bristol; we’re based in the heart of the city, with a potent and integrated team of 70 people that span all disciplines. We work with brands like Admiral, Brittany Ferries, Goodyear, Remington and Yeo Valley to help them punch above their weight and use the power of creative thinking to solve their business challenges. If you fancy being part of a close-knit team of problem solvers, you’ll love McCann Bristol.

We use intelligent data to draw valuable insights, so that we can understand and curate the best possible strategy to motivate customers – at the right time, in the right place.

Our integrated, media-neutral approach to delivering brand or direct response messages allows us to deliver the most impactful combination of media channels. Whether we’re working digitally through SEO, PPC and Display marketing or via offline channels like TV, Print, Radio, Door Drops or Out of Home advertisements, our goal is always meaningful connections.

The UM Media team carry out media planning and buying on behalf of clients. We nurture effective relationships with cross-channel and offline only clients and take the lead on media planning decision making.

Your Key Responsibilities

We are in the middle of a period of growth and are looking for a Media Apprentice hungry to support across admin and finance tasks, as well as learning the foundations of media planning and buying across a range of channels (including TV, Cinema, Audio, Out of Home, Press and Online). The role will involve integration with other areas of the media team and wider agency as we seek to deliver truly integrated media services to our clients. This role will be offline-focused but with some involvement in digital channels.

The right candidate will be given training across the evolving media landscape; media planning theory and tools; offline media trading and associated tools for booking and invoicing; negotiation skills; best practice client servicing, to name just a few areas.

You will need to keep the media team running smoothly, effectively and efficiently by providing top-class administrative support which pre-empts client requirements, ensures successful delivery of jobs for clients, maintains a profitable service and goes the extra mile in representing UM Bristol.

Core Duties:

• Supporting the team across a number of administrative tasks including finance/invoicing, updating trackers and reporting.
• Offline media buying – Print, Radio, Outdoor and Direct media, with some involvement in online channels too.
• Creating daily, weekly and monthly reports using Excel.
• Media planning research using industry standard and agency-owned tools.
• Assisting with the preparation of PowerPoint presentations.
• Undertake ad-hoc reporting for the wider media team as and when required.
• Always act as a positive advocate for the company.
• Strong attention to detail.
• Passionate about the media landscape.
• Strong administrative skills and computer literate, i.e. good working knowledge of Microsoft Office, Excel, and PowerPoint in particular.
• Strong Time Management skills - Ability to prioritise workloads while working to multiple deadlines.
• Can do positive attitude and willingness to learn.
• 5 GCSEs grade A*-C/9-4 or equivalent (including English and Maths).

About the apprenticeship:

This Level 3 Advertising and Media Apprenticeship through Apprentify is designed to support the overall advertising process. The primary focus of the role is to assist with the day-to-day operations, starting from receiving the brief from the marketing team, which includes details such as objectives, budget, and timelines, all the way through to assessing the effectiveness of the advertisement. The apprentice will help keep campaigns on track, managing setbacks and last-minute changes while demonstrating strong teamwork and maintaining positive relationships.

Key learning outcomes:

• The lifecycle of an advertising campaign.
• Effectively manage timelines.
• Understanding of the digital landscape.
• Measure the effectiveness of a campaign.
• Campaign Management.
• Content Distribution.
• Content Evaluation.

As part of your Advertising and Media Executive Level 3 apprenticeship, you will complete the IPA Foundation Certificate from The Institute of Practitioners in Advertising (IPA). The IPA are the advertising industry’s professional body and support thousands of advertising professionals every year to update their skills, set standards for the advertising industry and determine best practice for advertising agencies across the UK.

Our commitment to equal opportunities

For us, diversity is a business imperative – one that must be embedded into every aspect of how we operate in order to drive success. Simply put, we believe an encouraging and inclusive environment makes sound business sense.

As a globally integrated community that influences and shapes culture, it’s vital that the talent mix in our agencies encompasses all dimensions of diversity, and that we demand the same of the people we work with.

Conscious inclusion encompasses social, cultural and cognitive differences and cultivates an ethos of belonging, connection and shared purpose. It is the integration of this philosophy that allows us to create meaningful experiences for our employees, drive better business practices with our vendors and clients, and ultimately lead with purpose.

McCann is a disability confident committed employer and will guarantee an interview to any disabled candidate who meets the minimum criteria for this role, so please do let us know when you apply if you are eligible, along with any adjustments you may need to the recruitment process to enable you to perform at your best.

McCann helps brands build the most meaningful brand platforms that drive exponential growth and leave a lasting impact on culture. Founded 100+ years ago with their own platform, “Truth Well Told”, McCann is the world’s leading advertising agency network, creating some of the most creatively and commercially impactful advertising globally. McCann is the founding unit of McCann Worldgroup marketing services company, part of the Interpublic Group (NYSE: IPG).