The Walt Disney Company is hiring: Sr. Analyst, Audience Advancement in New York

Sr. Analyst, Audience Advancement

Job ID: 10112395
Location: New York, New York, United States
Business: Disney Entertainment
Date posted: 2月. 11, 2025

Job Summary:

Disney’s Advertising Sales Research team is seeking talented people to help bring TV and the advertising industry into the future. The Disney Ad Sales Research team delivers actionable insights to drive ad sales revenue, supporting the entire Disney media portfolio including Disney, Hulu, ABC, ESPN, FX, Nat Geo, and Freeform.

The Senior Analyst of Advertising Sales Audience Advancement will support a team on reach & frequency planning and measurement solutions for Disney Ad Sales. This person will be responsible for delivering on in-market solutions as well as supporting the Senior Manager and Manager’s needs in pioneering future Disney partnerships in this area of expertise.

The successful candidate will work directly across internal stakeholders, senior leadership, and external research vendors to support solutions to measure reach of brands under the Disney umbrella across the digital ecosphere. If you are fascinated by data and audience measurement, thrive in a collaborative environment, and jump at the opportunity to take on new challenges, Disney Ad Sales’ Research team may be the place for you.

Working collaboratively with cross-functional teams, you will develop, drive, and oversee end-to-end planning and measurement solutions to ensure the growth of the research ad measurement strategy and the overall bottom line.

Responsibilities and Duties of the Role:

• Support Senior Manager to grow and manage new and existing partnerships with 3rd party measurement vendors.
• Develop a comprehensive understanding of current and potential client’s research and measurement goals, driving the process from consultation to feasibility, to the development and presentation of the analysis.
• Develop and iterate on the workflow, process, and go-to-market materials showcasing the power of Disney’s measurement capabilities.
• Work with internal stakeholders and senior leadership to assess future opportunities and areas of collaboration.
• Collaborate with the Brand Marketing and Addressable Solutions teams to create marketing collateral and campaign proposals, providing the necessary research to support and sell through marketing ideas.
• Support the advertising team with research and analytics, including but not limited to audience data, vendor comparisons, campaign reach and frequency, viewability, and first-party impression campaign validation.
• Manage day-to-day requests on measurement, internal trackers, case studies, sales materials, benchmarks, and more.

Required Education, Experience/Skills/Training:

• 3+ years of media and advertising research experience, including television and online media, marketing, and strategy.
• Experience managing vendor relationships.
• Strong understanding of methodology, data, and 3rd party reach measurement solutions.
• Experience with independently managing and implementing research and measurement solutions.
• Comprehensive understanding of the media business, with an emphasis on the streaming TV landscape.
• Experience working with multiple stakeholders and across multiple teams.
• Proven ability to collaborate, build consensus, and navigate complex environments.
• Excellent presentation building and writing skills.

Compensation:

The hiring range for this position in New York, NY is $98,600 - $132,200 per year. The base pay offered will take into account internal equity and may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits.

About Disney Entertainment:

At Disney Corporate, you can see how the businesses behind the Company’s powerful brands come together to create the most innovative, far-reaching, and admired entertainment company in the world. As a member of a corporate team, you’ll work with world-class leaders driving the strategies that keep The Walt Disney Company at the leading edge of entertainment.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise. Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family.

This position is with Disney Advertising Sales, LLC, which is part of a business we call Disney Entertainment.

Disney Advertising Sales, LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, religion, color, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, age, marital status, military or veteran status, medical condition, genetic information or disability, or any other basis prohibited by federal, state, or local law.

Disability Accommodation for Employment Applications

The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities and veterans with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, email Candidate.Accommodations@Disney.com with your request.

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