City of Madison, Wisconsin is hiring: Bilingual Marketing and Communication Spec

The Marketing and Communications Specialist at the Madison Public Library will serve as an ambassador for Madison Public Library through developing many communications aimed at advancing the library's visibility in the community and increasing direct engagement with library events, services, and spaces. This position will focus on creating consistent and engaging messages that are in alignment with the Library’s overall marketing goals, strategic plan, and mission, vision and values. This position is responsible for communicating key messages in collaboration with staff, community partners, funders, and other important stakeholders across multiple platforms.

The Marketing and Communications Specialist will:

1. Create and distribute promotional and communications materials for a wide variety of diverse audiences;
2. Participate in the promotional design process including graphic design of flyers, web content, and social media;
3. Create or oversee video and audio communications;
4. Coordinate communication work of staff, partners, interns, and volunteers;
5. Promote media relations for the library;
6. Plan and implement special events.

Under general supervision of the Library Media Coordinator, work involves the exercise of independent judgment and initiative in the management of projects and activities.

The Marketing and Communications Specialist must possess:

• Passion for libraries and a curiosity for the many ways our community engages with libraries and library services;
• Demonstrated ability to build and maintain professional relationships;
• Professional experience with multiple social media platforms;
• Excellent written and spoken communication skills in both English and Spanish;
• Knowledge of principles, best practices, and analytical tools used in communications and marketing;
• Understanding of principles of racial equity and social justice.

The Madison Public Library is an award-winning library system, dedicated to celebrating ideas, promoting creativity, connecting people, and enriching lives. Working for Madison Public Library means working alongside a highly talented and truly outstanding group of people.

• There are two (2) supplemental essay questions on the job posting.
• Applications received without attached essay responses will immediately be eliminated from consideration.
• Attach your written response in the Attachment section of your application.
• To view the questions, click on the Supplemental Question tab OR view the bottom section of the job bulletin.

Employees may be eligible for loan forgiveness through the Public Service Loan Forgiveness Program.

Create and distribute promotional and communications materials for a wide variety of diverse audiences:

• Write press releases, news stories, email newsletters, and other print and online communications, as well as creating and designing reports and evaluations.
• Share stories about library programs, services and collections across multiple platforms – web, print, social media, email, video, etc.
• Copywrite and edit print and online content related to the Library for brand consistency.
• Maintain calendar of events, and create and distribute calendar announcements.
• Maintain tracking and evaluation systems for a variety of promotional efforts.

Multimedia design including graphic design of flyers, web content, and social media; and video and audio communications:

• Use Adobe Creative Suite software or Canva to design a wide variety of branded graphic communications, including reports, flyers, postcards, bookmarks, invitations, merchandise, signage, and other internal and external communications.
• Contribute to the library's online photo sharing accounts.
• Maintain a testimonial archive including photos, stories, videos, and audio files.
• Create and maintain calendar records for events.

Coordination of communications work by staff, interns, and volunteers:

• Train new staff in communication and event platforms used by the library.
• Manage library website accounts and directories.
• Train and oversee interns and volunteers on basic communications work.

Plan and implement special events:

• Work with library staff, management, Madison Public Library Foundation and Friends of the Madison Public Library to host tours, events, or special promotions.
• Assist with Wisconsin Book Festival events and planning.

Bilingual work:

• Copywrite and edit Spanish language materials.
• Provide translation of materials from English into Spanish for print, public relations, social media, website, and other content.
• Create and maintain strategic partnerships with Spanish-language organizations in the community and provide outreach support at community events.

Perform related work as required, including work on special projects, hosting or assisting with library events or outreach efforts, maintaining promotional budgets or tracking purchases, or research related to programming and communications.

For more information about the Madison Public Library and its programs, please visit: http://www.madisonpubliclibrary.org

Minimum Qualifications:

• Two (2) years experience in applying the following:
• Principles and techniques relating to communications and marketing.
• Computer experience applicable to the duties of the position, including Microsoft Office Suite and graphic design (for print and web) and layout principles and current computer-based graphic design software including Adobe Creative Suite or Canva.
• Social media concepts, best practices, and major social media platforms.
• Project management methods and practices.
• Familiarity with the following:
• Standard library resources and the role of the public library in the community.
• Photography.
• Content management system and/or WYSIWYG (What You See Is What You Get) editor experience.

OR

• Two (2) years of professional experience in the development and maintenance of website and social media content, including graphics work.
• Associate's degree in Graphics Design, Digital Media, Marketing, Communications, Public Relations, Journalism or other related field.

OR

• Related volunteer or internship project-based experience.
• Bachelor's degree in Graphics Design, Digital Media, Marketing, Communications, Public Relations, Journalism or other related field.

The City of Madison strives to provide exceptional customer service to all its residents and visitors. Therefore successful candidates will have demonstrated ability to effectively work with multicultural communities. The candidate must also have the ability to:

• Provide exceptional customer service, including exhibiting respect and sensitivity to a diverse clientele.
• Maintain social media presences across a variety of platforms including Facebook, Instagram, Flickr, YouTube, etc.
• Maintain a positive, flexible, and innovative approach to library programs and services.

For a complete list of the Knowledge, Skills, and Abilities, please see the class specification.

• Ability to meet the transportation requirements of the position. Travel is required for the position in order to get to events and to travel between the nine library locations.

• Ability to work a flexible schedule, including evenings, weekends or other time outside the library’s regular open hours, when needed.

• This position is bilingual and the finalist will be required to complete a language proficiency test at the time of the pre-employment screening process. Fluency in reading, writing, and speaking Spanish is required.

Physical Requirements

• The employee will be expected to transport up to 25 pounds of marketing supplies for tabling events, including lifting, pulling, or pushing items in boxes or carts on occasion.

• The employee must be able to sit or stand while working on a computer for extended periods of time.

• The employee must have the ability to observe details at close range (within a few feet of the observer) in order to do event photography, graphic design, writing and editing, and other marketing-related tasks.

*The payroll title is Marketing and Communications Specialist.