Community Manager-Marketing Job at Summer Discovery in New York

Community Manager-Social Media Marketing

About Summer Discovery

Our mission is to provide best-in-class, immersive summer college enrichment experiences that perfectly balance courses curated by top tier universities in diverse fields of study, with opportunities for students to have fun, travel and explore new places with new friends.

We support students in their mission to deepen their knowledge of their academic passion and foster college-ready confidence through hands-on learning experiences in their preferred field of study. We are the industry trailblazers, applying nearly sixty years of learning, refinement and relationship building into what we do each day.

Simply put, our team is obsessed with summer and determined to help our students excel, building lifelong skills, embracing intellectual curiosity, innovation, and a love of learning.

What’s the job?

We are seeking a dynamic, passionate, and innovative Community Manager to join our team and help build, nurture, and engage with our online communities across various social media platforms (i.e. Instagram, TikTok, Facebook, YouTube, LinkedIn, etc.). The ideal candidate will have an innate demonstrated passion helping high school students maximize their extracurricular time to achieve their future college and career goals, and an understanding of the culture, motivations and trends happening with high-achieving Gen Z students and their parents.

The Community Manager will have a strong understanding of digital marketing, excellent communication skills, and the ability to manage and grow online communities in an authentic, responsive, and proactive way. As the Community Manager, you will serve as the bridge between the brand and its audience(s), regularly coming up with creative ideas and ensuring that our content resonates with followers. You’ll manage day-to-day interactions, foster positive relationships, and create a sense of community around the brand.

This is a hybrid position, with the expectation that you will work 2-3 days a week either from our Long Island office or in Manhattan, and the remaining days can be worked remotely. While the role is primarily hybrid, you will also be asked to travel occasionally for meetings, trainings, and summer campus operations.

Key Responsibilities

1. Community-Centric Community Engagement & Execution:

• Produce content that resonates with both students and parents by understanding their unique needs, preferences, and emotional drivers.
• Create and manage interactive content (e.g., polls, challenges, contests) that encourages community participation.
• Provide expert guidance on which new social media channels to explore.
• Develop and execute channel-specific content and strategies.
• Proactively plan, create, and manage a content calendar.
• Develop and implement content strategies that empower brand ambassadors.
• Execute a variety of content types.
• Actively engage with social communities through comments and messages.
• Build content requirements for seasonal social campaigns.

• Create a comprehensive social content strategy for capturing dynamic and relevant content.
• Be on site at select campuses during the Summer season to collect content.
• Assist in the management of the on-site content residential counselors.
• Create guidelines and best practices for brand ambassadors.
• Foster strong, long-term relationships with brand ambassadors.
• Organize and facilitate virtual or in-person meetups.
• Plan and execute virtual events.
• Collaborate with on-campus teams to onboard new brand ambassadors.
• Ensure that all ambassador content aligns with the brand’s narrative.

• Track key performance indicators (KPIs) to evaluate the effectiveness of content strategies.
• Prepare regular reports to share insights with the broader marketing team.
• Stay up to date on the latest content trends.
• Analyze competitor campaigns to identify new opportunities.

Qualifications:

• Demonstrated work experience creating content or managing social communities.
• Demonstrated experience in creating, curating, and managing content across multiple platforms.
• Experience executing and managing content campaigns.
• Deep understanding of how to craft platform-specific content.
• Proven ability to foster and manage online communities.
• Strategic thinker with experience in crafting content strategies.
• Proficient with creative design tools for Social Media platforms.
• Excellent communication and interpersonal skills.
• Bachelor’s Degree in marketing communications, journalism or relevant field.
• Attention to detail and ability to multi-task.
• Ability to present a portfolio with sample work.
• Willingness and desire to travel to summer programs.

We offer a comprehensive suite of benefits including: medical, dental, vision, Health Reimbursement Account (HRA), Flexible spending benefits, and a 401(k) Retirement Savings. You’ll also accrue paid vacation and sick leave.

Employment is contingent upon a satisfactory employment background check.

Summer Discovery embraces diversity and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our work will be.

Apply now

The pay range for this role is: 70,000 - 75,000 USD per year (Headquarters)