Creative Director, Copy Job at Function Health, Inc. in Evergreen

Function was founded with a singular focus: empower you to live 100 healthy years. We’re doing that by using the best available technology to make sure people don't suffer or die a preventable death. Function has been recognized as one ofFast Company’s Most Innovative Companies of 2024 , and is venture-backed byAndreessen Horowitz (a16z). 130,000+ members have joined Function to take control of their health. We are growing our team and seeking out world-class talent that deeply believes in our mission to positively impact global health, has a relentless bias toward action and a growth mindset. Function fosters a collaborative and dynamic environment, where every day we are building the future.

Job Description: Creative Director, Copy

At Function, we are redefining what it means to own your health. Our creative moves fast, challenges norms, and drives real action. We are looking for a Creative Director of Copy who thrives at the intersection of brand storytelling, strategic execution, and leadership.

This role is about more than writing—it’s about orchestrating Function’s voice across all creative touchpoints, leading multidisciplinary teams, and ensuring every piece of content delivers impact. Reporting to the Executive Creative Director (ECD), you will bring big thinking, sharp execution, and a deep understanding of what makes people care. You will shape Function’s brand voice, drive cohesive storytelling, and ensure Function’s creative output is bold, clear, and unforgettable.

We believe the right people make all the difference. At Function, we hire good humans—people who show up with purpose, passion, and integrity. You care about crafting work that matters and collaborating with a team that moves fast, executes boldly, and brings the best of humanity into what they do. If you believe words are action and that great storytelling can change how people engage with their health, read on.

Who We’re Looking For

• You see the whole brand, not just the words. You ensure voice, design, and storytelling work together seamlessly.
• You lead with vision and execution. You turn high-level creative direction into actionable, strategic storytelling that lands.
• You have a copy background, but you think bigger. You create concept-driven campaigns, not just sentences. And you can creative direct design concepts as well.
• You push creative limits, but you know the process. You know when to break rules and when to build within structure.
• You move fast and make decisions. You thrive in a high-impact, high-output environment.
• You understand multi-platform storytelling. You know how to adapt creative across campaigns, evergreen content, reactive moments, and product messaging.
• You bring passion to your craft. You care deeply about the details, the brand, and the impact of your work.
• You work well with others. You bring energy, curiosity, and a great attitude to the team. You thrive in an environment where ideas move fast, and collaboration makes the work better.

Brand Leadership & Creative Direction

• Own and evolve Function Health’s brand voice across all creative outputs.
• Lead multi-channel storytelling efforts across Campaign, Evergreen, Special Projects, P0, and Utility teams.
• Ensure Function’s creative direction is consistent, clear, and high-impact.
• Translate the ECD’s vision into strategic, executable creative plans.

Copy & Storytelling Strategy

• Oversee all copy efforts, including marketing campaigns, product messaging, and rapid-response creative.
• Develop messaging strategies that elevate Function’s brand and connect deeply with audiences.
• Write and edit high-impact copy for key brand moments, ensuring Function’s voice remains sharp and distinctive.

Cross-Functional Collaboration

• Partner closely with the ECD, marketing, and product teams to align creative with business goals.
• Work with the Brand Innovation Team to explore AI-driven content tools that optimize storytelling.
• Ensure copy and design work together, creating seamless, high-quality content.
• Manage and mentor copywriters and creative teams, guiding tone, voice, and narrative structure.
• Foster a culture of creativity, collaboration, and high performance.
• Provide structured feedback and mentorship to elevate team talent.

Agency & External Partner Management

• Oversee external creative agencies, ensuring brand consistency and high-quality execution.
• Review agency outputs and provide clear, strategic feedback for refinement.
• Evaluate agency and vendor performance to optimize partnerships.

Performance & Strategic Impact

• Ensure all creative outputs align with Function’s strategic goals and brand positioning.
• Analyze performance data and customer insights to refine messaging and creative strategies.
• Lead the execution of fully integrated marketing campaigns, ensuring brand consistency across all channels.
• Bring newness—demonstrating scrappy, out-of-the-box thinking while ensuring execution at scale.
• Stay ahead of industry trends, cultural moments, and creative innovation to keep Function’s storytelling fresh.
• Lead the creation of organic, viral, and multi-platform storytelling, ensuring Function stays relevant and dynamic.

What You Bring

• 9+ years of experience in creative roles, with significant in-house brand experience.
• Proven expertise in copywriting and brand storytelling, with a strong portfolio showcasing impactful work.
• Experience leading multidisciplinary creative teams, including copywriters and designers.
• Deep understanding of branding, messaging strategy, and audience engagement.
• Strong background in organic content creation, viral campaigns, and multi-platform storytelling.
• Experience managing agency relationships and overseeing external creative execution.
• Ability to manage multiple projects at speed, making sharp decisions with clarity.
• Understanding of AI-driven content tools and emerging creative technologies is a plus.