Content Creator/ Graphic Designer Job at Georgia Southern University in Statesbo

and the job listing Expires on April 1, 2025

Join our expanding team and help shape the future of Three Hammers Winery

Do you thrive in a dynamic environment where creativity meets business acumen? If so, we invite you to apply for the position in our marketing department for Three Hammers Winery.

As a Content Creator, you will be responsible for creating engaging and high-quality content across various platforms, including our website, social media channels, and email. You will work closely with our marketing and design teams to develop and implement a content strategy that aligns with our brand identity and business objectives.

Key Responsibilities:

1. Develop and execute a content calendar to ensure consistent and timely content delivery
2. Create a variety of content formats, including social media posts, videos, infographics, email and articles.
3. Conduct thorough research to ensure content accuracy and relevance
4. Optimize content for SEO to improve website visibility and drive organic traffic
5. Monitor analytics to track content performance and make data-driven improvements
6. Collaborate with other team members to brainstorm ideas and ensure brand consistency
7. Stay up to date on industry trends and emerging content formats

Key Required Skills:

1. Marketing Fundamentals: Basic understanding of marketing principles, including the 4 Ps (Product, Price, Place, Promotion), target audience segmentation, and brand positioning.
2. Data Analysis & Interpretation: Ability to track content performance metrics (website traffic, engagement, conversions) and use data to inform content strategy and optimization. Familiarity with Google Analytics is a plus.
3. Market Research: Basic understanding of how to conduct market research to identify trends, understand customer needs, and inform content creation.
4. Understanding of the Sales Funnel: How content can be used to attract, engage, and convert leads throughout the customer journey.

Technical Skills:

1. Software Proficiency: Competency in relevant software tools, including Microsoft Office Suite (Word, Excel, PowerPoint), Google Workspace, Adobe Creative Suite and any design or video editing software.
2. Social Media Management Tools: Familiarity with social media scheduling and analytics platforms.
3. Basic HTML/CSS (Optional but Valuable): A basic understanding of HTML and CSS can be helpful for working with CMSs and customizing website content.

Qualifications:

1. Strong writing and editing skills
2. Experience with content management systems (CMS)
3. Proficiency in social media platforms
4. Knowledge of SEO best practices
5. Basic knowledge of Hospitality and Wine Industries a plus
6. Event Planning a plus
7. Graphic Design experience a plus.
8. Ability to work independently and as part of a team
9. Strong attention to detail and organizational skills
10. A passion for storytelling and creating engaging content