Wisconsin Broadcasters Association is hiring: Media Executive in Eau Claire

Gray Digital Media (GDM) and WEAU 13 News, a dominant media outlet in Western Wisconsin, seeks a sales professional for our Media Executive position on our growing team. The primary responsibility of the Media Executive is to develop and sell creative marketing solutions using state-of-the-art targeted digital advertising and broadcast solutions. The ideal candidate must have the ability to strategize and negotiate multi-platform marketing and advertising projects, working independently to achieve revenue goals. We offer a paid base salary, excellent benefit and PTO package, and a commission structure that allows the right person to grow without limits.

Gray Digital Media (GDM) is one of the nation's largest full-service in-house digital agencies. With a presence in over 114 markets across the USA, GDM is a leader in digital marketing, optimizing campaigns instead of products and working with businesses to identify, understand, and achieve goals - ultimately driving ROI. WEAU 13 News, the NBC affiliate in Eau Claire, Wisconsin, is owned by Gray Media Inc., the second largest broadcast and digital media group in the nation. A market leader in news, digital, and social media, WEAU 13 News covers 26 counties in Western Wisconsin and Southern Minnesota.

Responsibilities:

1. Researching and contacting new businesses daily (i.e. cold calls) to maintain a robust prospect list pipeline.
2. Conducting comprehensive analysis of client's needs to determine the best strategies for a long-term advertising plan.
3. Preparation and presentation of multi-platform advertising solutions using PowerPoint (or similar) to showcase the best digital and broadcast products to drive business success.
4. Collaboration with internal colleagues to identify and help develop dynamic creative ideas for commercial and digital ad placements.
5. Management of the entire sales process from prospecting to close to ensure the highest ROI for clients and long-term relationships.
6. Accurate and timely use of sales support software for order entry, activity tracking, and proposal development.

Minimum Requirements:

1. 1-3 years sales or business development experience including cold calling; media or marketing experience preferred but we will train the right person if the fit is right.
2. Excellent writing and communication skills.
3. Ability to work independently and manage your time effectively.
4. Ability to use creativity to solve problems.
5. Ability to develop campaigns and motivate others.
6. A real desire to understand your clients and their businesses.
7. A thirst for ongoing learning: advertising, marketing, television, digital.
8. Experience developing dynamic PowerPoint presentations, knowledge of other MS Office products.
9. Must meet the Gray Television driving requirements and have a valid driver's license.

If you are interested in this position, please apply online at https://gray.tv/careers#currentopenings. Please include a resume, cover letter, and any additional supporting materials. No phone calls. WEAU 13 News is an Equal Opportunity Employer.

Additional Info

Station/Company Name: WEAU