Paid Media Coordinator Job at Go Local Interactive, LLC in Overland Park

Paid Media Coordinator

Job Description

As a Paid Media Coordinator, you conduct research, analyses, and audits to support the strategy and optimization of our client’s paid search marketing programs. Your ability to formulate metrics and create custom monthly reporting allows the Paid Media team to identify and implement tactics and best practices for each client. You thrive off of data and you constantly conduct ongoing professional research and education to stay up-to-date on industry trends.

Job Expectations

• Support the strategy and optimizations for a group of paid search marketing programs
• Help analyze and optimize campaigns through bid, keyword, and landing pages
• Formulate metrics and create custom monthly reporting to measure company and client success
• Pull, analyze, and organize data
• Monitor the performance of marketing initiatives through monthly reporting and present recommendations
• Manage the implementation and optimization of social ad campaigns
• Assist with monitoring short-term and long-term optimizations and development of product performance
• Communicate information clearly and consistently to the appropriate internal product teams
• Conduct ongoing professional research and education, staying up-to-date on industry trends

Requirements

Job Qualifications

• Must demonstrate a proven track record of the ability to prioritize, organize, and multi-task in a flexible and fast-paced environment to effectively meet deadlines
• Must demonstrate strong conceptual and written communication skills with a deep understanding of the English language (spelling, grammar, and vocabulary)
• Must demonstrate the ability to effectively communicate both technical and non-technical information between internal product teams and external clients
• Demonstrated proficient skills in Microsoft Office, including Excel, Word and PowerPoint
• Must demonstrate strategic and analytical thinking when solving problems
• Must demonstrate a basic understanding of digital marketing

Required Experience

• Google Ads Certification preferred
• Bachelor’s Degree in Marketing, Mass Communications or another related field, or equivalent experience
• Some advertising or digital agency experience preferred

Physical Requirements

• While performing the duties of this job, the employee is regularly required to stand, walk, sit, and talk or hear.
• The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Travel

• 0-5%

Schedule

• Full-Time

Benefits

• Two (2) medical plan options with BlueCross BlueShield of Kansas City including company contribution.
• Dental, vision, basic/supplemental life insurance, short/long term disability, critical illness, and accident insurance.
• 401(k) retirement Safe Harbor plan available including company contribution.
• Fifteen (15) Paid Time Off (PTO) days your first year.
• Thirteen (13) paid holidays observed annually.

Perks

• Casual dress code.
• Snacks, coffee and vending available.
• 8 hours paid volunteer time off.
• Company events and incentives with an unmatched company culture!

Go Local Interactive is an Equal Opportunity Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by law.

Need Assistance? If you require assistance or reasonable accommodation for any part of the application or hiring process, please submit your request by email to careers@golocalinteractive.com. This contact information is for accommodation requests only, and should not be used to inquire about the status of applications.