The Knights of Columbus is a tax-exempt Catholic fraternal benefit society that provides financial security to members and their families through our life insurance, long-term care insurance, disability income insurance, investment and annuity products. Charity is at the core of our missions: our profits are donated to help those in need and to support our faith - $1.73B over the past ten years.
The Knights of Columbus is seeking a highly collaborative individual to lead our SEO strategic efforts. This role will sit within the Marketing and Customer Experience department, reporting to the Director of Shared Services. The SEO Strategist will be primarily focused on boosting brand awareness across channels through organic and paid SEO efforts and ensuring our website is technically compliant with SEO best practices.
Core Responsibilities
- Conduct an initial SEO audit of kofc.org and associated channels to assess strengths and opportunities and inform a long-term SEO strategy.
- Create a long-term multi-channel SEO strategy that aligns with organizational goals and omnichannel strategy.
- Participate in OneMember web projects to ensure new efforts are aligned with the SEO strategy and best practices.
- Create a regular SEO audit cadence to ensure our digital presence is continually aligned with the SEO strategy and identify/remedy potential issues early on.
- Assess current keyword ownership and rankings to determine areas of opportunity.
- Create a plan to capitalize on areas of opportunity and suggestions on how to sustain growth.
- Collaborate closely with marketing directors and content team to determine content gaps or opportunities that will help increase our organic search presence.
- Ensure the website’s technical aspects — site speed, mobile friendliness, indexing, meta and alt descriptions, etc. — are optimized for search engines.
- Recommend changes to website architecture, content, linking and other factors to improve SEO.
- Create a link building strategy to help kofc.org gain reputable backlinks to improve site authority.
Skills Qualifications
- Proven understanding of SEO best practices and applying those practices to an enterprise-level company to achieve desired results.
- Demonstrated success using AhRefs, SEMrush and/or other SEO tools to create an SEO strategy for a business.
- Demonstrated experience with reporting tools such as Looker Studio, Power BI, and Google Analytics.
- Capable of handling multiple tasks with competing priorities under minimal supervision.
- Must have superior communication skills, both written and verbal.
- Must be highly organized and self-motivated with a sense of urgency.
Education
Required:
- BA/BS degree or equivalent practical experience
- In-depth knowledge of current SEO landscape and major search engines.
- Experience managing an SEO strategy at an enterprise-level company.
Compensation
The wage range for this role takes into account a broad array of factors that are considered in making compensation decisions. A reasonable estimate of the current range is $59,200 - $91,700.
Authorization to work in the United States is required
This position is not eligible for visa sponsorship.
Physical Demands
Must be able to remain in a stationary position for a majority of the workday.
KofC Cares
Our mission is focused on family and faith, and we support our employees in seeking a balanced life.
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