Tbwa Chiat/Day Inc is hiring: Senior Product Marketer in Detroit

Rithum is the world’s most trusted commerce network, accelerating how brands, suppliers, and retailers work together to deliver seamless e-commerce experiences. We provide an unmatched platform for brands and retailers, enabling them to accelerate growth, optimize operations across channels, scale product offerings and enhance margins.

Today, more than 40,000 companies trust Rithum to grow their business across hundreds of channels, representing over $50 billion in annual GMV. Using our commerce, marketing, and delivery solutions, our customers create optimized consumer shopping journeys from beginning to end.

Overview

As a Senior Product Marketer, you serve as the voice of the buyer for Rithum’s Brands and Retailer Marketing Solutions. You drive the work responsible for developing effective positioning, messaging, differentiation and related content, impactful marketing and sales content, and market intelligence, and drive insight-based enablement across internal teams. The Senior product marketer will own, develop and execute major product launches, working closely with sales, revenue management, product, marketing and client success to drive business growth, positive client outcomes, and achieve financial goals. This position requires someone who is able to work standard business hours (8am - 5pm) Central or East Coast Time.

Responsibilities

• Define positioning, go-to-market messaging and launch plans for Rithum's Brands or Retailer platform that unlocks meaningful value for our retailers and contributes to key growth goals.
• Develop differentiation that displays Rithum’s leadership position versus buyers’ other purchase options; develop plans for distributing these assets internally and externally. This includes conducting win and loss interviews.
• Perform detailed market opportunity analysis, including market research, segmentation, key trends and changes, buyer personas and competitive analysis.
• Drive product launches by co-developing launch plans and managing the cross-functional implementation of the plans.
• Create relevant, impactful, and timely marketing collateral including sales presentations and pitch decks, sales tools, product data sheets, web content, webinars, blogs, product differentiation, social media and more. Some of these assets you will be expected to develop on your own while other assets you will co-develop with other teams.
• Develop and maintain internal sales tools that clearly communicate competitive differentiators, objection handling and positioning strategies.
• Contribute to growth marketing efforts by delivering product content and participating in activities for the marketing programs that drive demand for Rithum’s products.
• Understand the market, the competition and how Rithum wins, and play a leading role in sharing this knowledge with other team members including conducting regular enablement sessions.

Qualifications

Minimum Qualifications

• 3+ years of experience in product marketing, product management, or related field.
• Relevant experience in ecommerce tech, retail tech, data integration, data automation, enterprise software and Software-as-a-Service (SaaS).
• Ability to distill complex topics into value propositions, concepts, visuals, terms and phrases that resonate with the core buyer persona.
• Experience developing positioning, messaging, and differentiation from the buyer’s perspective.
• Excellent written and verbal communication and presentation skills including the ability to create a full product marketing bill of material and deliver effective presentations to internal and external audiences.
• Strong project management skills, including ability to own projects from start to finish.
• The ability to work autonomously across internal stakeholders.
• The ability to influence others and be a strong, consistent, and clear voice at the table.
• Proven success working with product management to support product strategy, direction and launches.
• A demonstrated history of partnering with sales to drive pipelines and increase win rates.
• A sharp eye for detail and proven project management and operational skills.
• Ability to work standard business hours (8am - 5pm) Central or East Coast Time.

Preferred Qualifications

• Bachelor's degree in marketing, product marketing, business administration or related field; or relevant experience in lieu of degree.
• Experience in retail media or technical advertising. Experience at a digital marketing agency is a plus.
• Knowledge of the e-commerce industry, B2B Commerce, B2C Commerce, Marketplaces, Dropship, Third Party (3P) retailing.
• Knowledge of merchandising, ecommerce, and retail supply chain management.
• Knowledge of networked, two-sided business models and data integration value propositions.
• Experience working in product marketing roles at scaled tech companies.

Travel Required

Up to 10%

What it’s like to work at Rithum

When you join Rithum, you can expect to work with smart risk-takers, courageous collaborators, and curious minds.

As part of the Rithum team, you are valued, supported, and included. Guided by a transparent culture and accessible, approachable leadership, we offer career opportunities aligned to your ambitions and talents. To ensure work and life balance works for you, we also offer an array of resources to support you and your families, including comprehensive benefits and wellness plans.

At Rithum you will:

• Partner with the leading brands and retailers.
• Connect with passionate professionals who will help support your goals.
• Participate in an inclusive, welcoming work atmosphere.
• Achieve work-life balance through remote-first working conditions, generous time off, and wellness days.
• Receive industry-competitive compensation and total rewards benefits.
• Medical, dental and vision benefits: Affordable health care plans and company HSA contributions, starting on Day 1.
• A 6% 401(k) match.
• Competitive time off package with 20 days of Paid Time Off, 9 Company-Paid holidays, 2 paid floating holidays, 7 paid sick days, 2 Wellness days, and 1 Paid Volunteer Day; at 3 years of service PTO increases to 22 days, and at 5 years it increases to 25 days.
• 12 weeks primary caregiver leave & 4 weeks secondary caregiver leave.
• Accident, critical illness, and hospital indemnity insurance.
• Legal assistance and identity theft insurance plans.
• Life insurance 2x salary.
• Access to the Calm app and the Employee Assistance Program.
• $65/month Remote work stipend for internet.
• Culture and team-building activities.
• Tuition assistance.
• Charitable contribution match up to $250 per year.

Rithum is an equal opportunity employer. We celebrate diversity and are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other protected characteristic. All employment is decided on the basis of qualifications, merit, and business need.

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