Mainshares
We're currently in the midst of the largest wealth transfer in history - an estimated $11T of baby-boomer owned businesses are set to change hands this decade.
Mainshares backs the next generation of operators transferring into the owners' seats. We work with them to identify business opportunities, connect them with SMB investors and help them manage their acquisitions.
We're on a mission to ensure the future of America's small business economy. We believe in its importance for creating wealth and building prospering communities.
About the Role
We are seeking a visionary Brand Manager & Producer to lead our efforts to grow the "American Operator" into a household name, that shares the stories of grit, hard work and the American Spirit. This role will be responsible for brand growth, content strategy, and distribution efforts for the American Operator. This role will also oversee content production and ensure our messaging resonates with target audiences. The ideal candidate is a creative thinker with strong leadership skills and a proven track record of driving growing a brand through content excellence.
This person will join our growing content Team and report directly to the Head of The Operator Network (Host of The American Operator).
Responsibilities
Requirements
Nice-to-Have
Mainshares backs the next generation of operators transferring into the owners' seats. We work with them to identify business opportunities, connect them with SMB investors and help them manage their acquisitions.
We're on a mission to ensure the future of America's small business economy. We believe in its importance for creating wealth and building prospering communities.
About the Role
We are seeking a visionary Brand Manager & Producer to lead our efforts to grow the "American Operator" into a household name, that shares the stories of grit, hard work and the American Spirit. This role will be responsible for brand growth, content strategy, and distribution efforts for the American Operator. This role will also oversee content production and ensure our messaging resonates with target audiences. The ideal candidate is a creative thinker with strong leadership skills and a proven track record of driving growing a brand through content excellence.
This person will join our growing content Team and report directly to the Head of The Operator Network (Host of The American Operator).
Responsibilities
- Content Strategy Development: Define and execute a comprehensive content strategy that aligns with the company's business objectives, brand vision and audience growth.
- Leadership and Management: Lead and mentor a team of content creators, editors, contractors, social media experts and strategist, fostering a culture of creativity and collaboration.
- Editorial Oversight: Ensure all content is high-quality, on-brand, and consistent in style, tone, and voice.
- Produce: Curate and coordinate content, guests and collaborations to ensure we are executing against an intentional, consistent and full roadmap
- Cross-Channel Integration: Oversee the development of content for multiple platforms, including websites, blogs, social media, email campaigns and more.
- SEO and Data-Driven Optimization: Collaborate with the SEO team to ensure content is optimized for search engines and tailored to audience needs.
- Analytics and Reporting: Track and analyze content performance metrics to inform strategy and improve results.
- Collaboration with Stakeholders: Work cross-functionally with other departments, vendors and key partners to ensure cohesive messaging and alignment.
- Trend Analysis: Stay ahead of industry trends and emerging technologies to ensure the content strategy remains innovative and relevant.
- Budget Management: Manage the content budget, allocating resources effectively to maximize ROI.
Requirements
- You are driven by Mission, with an integrator mindset and are more hardcore than most folks you've worked with.
- Proven experience as a Content Director, Senior Content Manager, or similar leadership role in content marketing or editorial.
- Experienced in YouTube channel growth, creation, podcasts and short form content
- Exceptional writing, editing, and storytelling skills.
- Deep understanding of content marketing, SEO, and audience engagement strategies.
- Strong leadership and team management skills, with the ability to inspire and guide a
team toward shared goals. - Familiarity with analytics tools (e.g., Google Analytics, HubSpot) to measure content
performance. - Experience managing complex content projects from concept to completion.
- Excellent communication and collaboration skills.
- Ability to manage a fast paced content schedule and production logistics
- Familiarity with content management systems (e.g., WordPress, Adobe Experience
Manager). - Strong integrity, discernment and discretion
Nice-to-Have
- Bachelor's or Master's degree in Marketing, Communications, Journalism, or a related field.
- Experience with a storyteller brands and Americana style
- A proven portfolio showcasing successful content campaigns, channels and strategies.
- Prior experience growing a brand with an extremely dedicated followers/audience base