Marketing Coordinator Job at Elder Construction Inc in Windsor

Description:

POSITION OVERVIEW

The Marketing Coordinator is a vital contributor to our marketing and business development efforts, responsible for creating compelling proposals and marketing materials that align with our company’s strategic goals. This role requires a blend of creativity and organizational skills to execute a variety of tasks, including project coordination such as responding to RFPs, managing content, coordinating events, and capturing content through jobsite visits for photo and video campaigns.

A passion for visual storytelling, graphic design, strategic thinking and attention to detail is essential. Additionally, the Marketing Coordinator supports community volunteer initiatives and serves as a dedicated guardian of the Elder brand, ensuring consistency and excellence in all internal and external marketing efforts.

This job is located in-person, primarily in an office setting.

AREAS OF FOCUS

1. Project Pursuits (60%) – Coordinate and craft content for proposals, ensuring alignment with RFP requirements.
2. Project Support (20%) – on-going support to increase visibility and incorporate brand strategy into current construction projects.
3. Communication & Engagement (10%) – responsible to enhance the Elder Brand internally and externally through communication efforts and events.
4. Unplanned Work (10%) – any ad-hoc marketing support or flex projects as required.

ESSENTIAL RESPOINSIBILITIES

Project Pursuits

The Marketing Coordinator drives the end-to-end proposal process for project pursuits, from strategy development and RFP management to interview preparation and post-project analysis.

1. Analyze RFP documents in detail to align proposal strategies with client needs and competitive advantages.
2. Independently oversee the development of multiple RFPs from beginning to delivery to ensure compliance with company standards while completing technical and creative writing, facilitating reviews, and producing compelling submissions.
3. Oversee proposal timelines, ensuring all milestones and deadlines are consistently met.
4. Collaborate with Work Acquisition and Construction Operations teams to gather information and create engaging, compliant, and persuasive proposal content.
5. Edit, proofread, and standardize proposal text for accuracy, clarity, and adherence to style guidelines.
6. Maintain and update content libraries, including resumes, project profiles, boilerplate text, and prior responses, for efficient and effective proposal development.
7. Lead the marketing aspect of interview preparations, coordinating necessary materials, attending prep sessions, and making real-time updates to deliverables.
8. Coordinate post-project follow-up, collecting feedback, documenting lessons learned, tracking win/loss data, and identifying industry trends.
9. Identify and implement improvements to proposal processes, tools, and resources to enhance the quality and efficiency of project pursuits and business development efforts.

Project Support

As a steward of the Elder brand, the Marketing Coordinator ensures consistency and alignment on projects with brand standards through effective communication and strategic support.

1. Design and procure custom job site signage that adheres to brand guidelines.
2. Plan and participate in project milestone events, capturing content for media and marketing use.
3. Oversee the creation and management of video production projects.

Communication & Engagement

The Marketing Coordinator enhances Elder Construction’s visibility and industry presence through content management, event coordination, and internal and external communications.

1. Produce and optimize digital content analyzing engagement metrics to enhance brand presence. This includes website, social media channels and any other avenues.
2. Coordinate, execute, and communicate details for company and industry events.
3. Coordinate promotional inventory for projects, personnel, and events.
4. Maintain internal communications program to facilitate effective information sharing.
5. Monitor industry news, market trends, and relevant digital content (e.g., LinkedIn, trade publications) and share insights with key teams.
6. Engage in professional development, industry boards, and community-focused initiatives.
7. Represent Elder Construction at industry events, trade organizations (e.g., SMPS, AGC), and other strategic networking opportunities.

Requirements:

REQUIREMENTS

Minimum of 3 years of experience in a marketing role within the A/E/C industry, with a strong understanding of industry terminology and procedures.

Proficient with Adobe Creative Cloud (InDesign, Photoshop, Illustrator, Premiere Pro), PowerPoint, Word, Excel.

A successful team member will be detail-oriented, highly organized, and demonstrate the ability to execute multiple concurrent high-quality deliverables with rapid deadlines.

Bachelor’s degree in marketing, communications, or a related field preferred; equivalent experience in the A/E/C industry will also be considered.

General knowledge of Cosential and Hootsuite is preferred but not required.

This position will require occasional travel to job sites and events.

COMPETENCIES

Personal Effectiveness

Exhibit a strong work ethic, reliability, and a positive attitude. Demonstrate resilience in the face of challenges and a commitment to personal and professional growth.

Relationships

Build and maintain strong, collaborative relationships with team members, industry partners, clients, community members, and stakeholders. Communicate effectively and foster a team-oriented environment.

Technical

Leverage knowledge of construction industry practices to implement marketing strategy and produce materials that align with industry standards and client expectations.

Critical Thinking

Apply analytical thinking to plan, execute, and oversee areas of focus. Solve problems proactively and make informed decisions that drive organizational success.

PHYSICAL REQUIREMENTS

The physical demands described here are representative of those that must be met by a team member to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the functions.

OFFICE:

• While performing the duties of this position, the team member is regularly required to talk or hear and sustain prolonged periods of sitting at a desk and working on a computer. The team member frequently is required to use hands or fingers, handle or feel objects, tools, or controls. The team member is occasionally required to stand; walk; sit; and reach with hands and arms.
• The team member must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this position include close vision, distance vision, and the ability to adjust focus.

WORKING CONDITIONS & ENVIRONMENT

The work environment characteristics described here are representative of those a team member encounters while performing the primary responsibilities of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the primary responsibilities.

OFFICE:

• The position requires work in an office environment and may involve travel to other worksites.
• The noise level in the work environment is usually low to moderate.

Benefits: Health Insurance, Dental, Vision, Accident, Short Term Disability, Long-Term Disability, Life - AD&D, --- 401k plan and Profit Sharing.

At Elder Construction, we are an equal opportunity employer regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or Veteran status.