Marketing Specialist Job at TYR Tactical in Peoria

DescriptionTitle: Marketing Specialist Reports: Company Chief Contracting Officer / PresidentSummary of Position: The ideal candidate will be a professional that is able to undertake a variety of marketing functions to assist in our company's growth. This person will be able to work diligently under pressure, will be comfortable with a high degree of attention to detail and be able to incorporate new and effective ways to achieve better results. Major Duties and Responsibilities:•Develop, implement, and track marketing programs such as email, social media, or digital campaigns and events.•Collaborate with marketing and other professionals to develop and monitor strategic marketing initiatives.•Analyze and report on the performance and efficiency of campaigns to help shape future marketing strategies.•Conduct market research and analyze trends to identify new marketing opportunities.•Contribute to marketing effectiveness by identifying short-term and long-range issues that must be addressed.•Develop and create marketing materials, such as sales and product collateral, catalogs, spec sheets, and ensure brand guidelines are met.•Write, proofread, and edit creative and technical content across different mediums.•Liaise with external vendors to execute promotional events and campaigns.Education /Experience:•BS/BA in marketing, communications, business administration or a related field.•2-5 years of experience in marketing.•Strong knowledge of various marketing and analytics tools (including traditional and digital marketing) and content management systems.•Demonstratable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.•Working knowledge of HTML, CSS, and JavaScript development.•Excellent analytical skills and a knack for data analysis.•Strong prioritization, organization, and project management skills.•Exceptional verbal and written communication skills.•Skilled in writing and editing content with an attention to detail.Physical Requirements: •Prolonged periods of sitting at a desk and working on a computer.•Must be able to lift 15 pounds at times. •Must be able to access and navigate each department at the organization's facilities. Desired Qualifications•Proficient with Microsoft Office suite Word, Outlook, Excel, and PowerPoint.•Ability to think quickly, respond immediately and creatively.•Great attention to detail.•An ability to work independently on a project or collaboratively. •Ability to integrate with a diverse team with varying opinions and ideas.•Good judgment and ability to accurately translate marketing needs.•Ability to work in a fast-paced environment and cope professionally with changing priorities.•Minimal Travel.