Greenleaf Hospitality Group is hiring: Marketing Manager in Kalamazoo

Overview

Why Join Greenleaf Hospitality Group

At Greenleaf Hospitality Group (GHG), we take pride in being one of the Nation's 101 Best and Brightest Companies to Work For. As a member of our award-winning team, you'll have the opportunity to make a real impact across multiple brands within the hospitality, sports, and entertainment industries.

We're looking for a strategic and dynamic Marketing Manager to lead marketing initiatives that drive brand awareness, engagement, and growth. This role requires a strong project manager who can successfully execute marketing campaigns across our Kalamazoo-based sports, dining, and entertainment businesses, including an exciting new facility launch in 2025.

Responsibilities

What You'll Be Doing

As the Marketing Manager, you'll play a critical role in developing and executing marketing strategies across multiple brands. Your key responsibilities will include:

• Leading Marketing Campaigns - Oversee campaigns from ideation to execution, ensuring alignment with business goals and refining strategies based on performance insights.
• Developing Promotional Strategies - Plan and execute promotional efforts to generate traffic both online and offline.
• Content Creation & Management - Craft engaging content for websites, blogs, and digital platforms while collaborating with internal team on social media strategy.
• Consumer Insights & Market Research - Analyze customer data, consumer trends, and industry best practices to inform marketing initiatives.
• Project Management - Lead marketing efforts for major initiatives by developing comprehensive project plans, managing deadlines and budgets, and ensuring successful execution.
• Recapping and Reporting - Track performance metrics, analyze results, and provide detailed recaps to measure the ROI and overall impact of marketing campaigns.
• Agency & Vendor Coordination - Manage relationships with advertising agencies, vendors, and external partners, including overseeing RFP processes.
• Creative Collaboration - Work with our internal design team to develop marketing materials and ensure consistency across all touchpoints.
• Surveys & CRM Management - Create surveys, analyze customer insights, and maintain company databases to optimize marketing efforts.
• Executive Support - Assist the Vice President of Marketing with high-priority projects and strategic initiatives.

Qualifications

What You Need to Succeed

• Bachelor's degree in Marketing, Advertising, Communications, or a related field.
• 4-5 years of marketing experience with a strong project management background.
• Excellent written communication and proofreading skills with strong attention to detail.
• Experience with Google Suite, Facebook, and Instagram.
• Ability to manage multiple projects in a fast-paced environment.
• Willingness to occasionally lift up to 20 lbs and work nights/weekends for events as needed.

What's in it for You

• Annual bonus opportunity
• Accrued PTO starts immediately and is available as soon as a minimum of 2 hours is accrued
• 401K with 100% match up to 3% and 50% match up for the next 2%
• Medical/Dental/Vision/Disability/Life Insurance
• Robust Employee Assistance Program providing a wide range of services including up to 7 free counseling sessions per year
• Health and wellness reimbursement up to $600 annually for items like massages, gym memberships, running shoes etc.
• 10% discount on GHG outlets
• (1) shift meal provided per day
• Discounted hotel rates at Radisson Hotel Group branded properties worldwide
• Monthly cell phone stipends
• Annual leadership classes and trainings
• Parental Leave Program
• Flexible work schedule

Ready to Make an Impact?

If you thrive in a fast-paced, creative, and collaborative environment and are passionate about marketing within sports, entertainment, and hospitality, we'd love to hear from you!

Apply today and be part of something extraordinary at Greenleaf Hospitality Group.