Aequor Technologies
Must Have List
Bachelor's degree with a minimum of
1-3 years
industry experience ( pharmaceutical/biotech or related agency ). Experience in
pharmaceutical digital marketing
is required. Proven ability in
managing digital agencies, partners, and cross-functional support teams . Experience leading
digital engagement, channel, and analytics activities . Experience with
Microsoft Excel, PowerPoint, Veeva PromoMats, Adobe Analytics, WorkFront, Veeva CRM . Job Description:
As the
Manager, Omnichannel Strategy , you will be responsible for supporting the
strategic approach, execution details, and measurement
of
omnichannel marketing and media plans
for a
Client Hematology brand . You will serve as a
dedicated omnichannel point-of-contact
for this Hematology brand, reporting into the
Associate Director, Omnichannel Strategy . This role requires extensive
internal matrix collaboration
(Production, Brand, Omni-Channel Capabilities, Business Insights & Analytics) and management of
external partners
such as
digital and media agencies . Candidates for this position should have
experience in HCP and DTC digital marketing
within the
Rx pharmaceutical category .
Launch and category experience is a plus . This role is part of the
Omnichannel Strategy Team , within the
Worldwide Commercialization Excellence group .
Purpose/Objective of the Job:
Support seamless interaction between all stakeholders to develop
channel-agnostic engagement and content strategy plans , followed by
specific digital channel strategies
to meet
business and customer needs . Support the delivery of
channel insights and recommendations
for
ongoing optimization
of business plans. Support
cross-functional teams
to execute
digital brand campaigns, tactics, and programs -driving
operational effectiveness, business impact, and meeting objectives . Leverage
standards and best practices
to drive
customer engagement
for the business.
Examples include but are not limited to:
CTV, OLV, Display, CRM, websites, email, Social Media, and Search Engine Marketing . Key Responsibilities:
Support the
execution of the engagement plan
for the Brand. Contribute
HCP/DTC engagement recommendations
based on
customer insights and brand strategy . Collaborate on drafting and delivering
creative briefs
and
other necessary documentation
to support the
development of digital programs
and the
production team . Support and lead
internal MLR review processes
and work with
external partners
to ensure
timely and accurate preparation
of digital programs ( e.g., CRM, third-party partner programs, media, websites, mobile, email, social media, SEO/SEM, etc. ). Partner with
digital agencies, media partners, and the Client Production team
to define
project scope, costs, timelines, and deliverables . Lead
pull-through digital tactics and media programs
that drive
business impact . Collaborate with the
Analytics team
to ensure
KPI identification, measurement plans, and ongoing reporting/optimization
of digital programs. Drive
innovation
by partnering with
Brands, external partners, and capability leads
to develop
new digital tactics . Monitor
project status and budget , providing regular
progress updates, challenges, and solutions . Provide
support and coverage
for several areas of the business. Demonstrate the ability to
track and manage annual digital program and media budgets . Hybrid work opportunity:
Preferred ability to work
onsite three days a week . Business travel:
Once per week
to another Client location. (Disclaimer: The responsibilities listed above are only a summary; additional responsibilities may be assigned as needed.)
Supervisory Responsibility:
None Qualifications:
Bachelor's degree with
1-3 years
of industry experience ( pharmaceutical/biotech or related agency ). Experience in
pharmaceutical digital marketing
is required. Experience leading
digital engagement, channel, and analytics activities . Proven ability in
managing digital agencies, partners, and cross-functional support teams . Competence in developing, evaluating, and activating
DTC media plans . Demonstrated ability to
navigate internal MLR review processes
successfully. Product launch and/or Oncology/Hematology/Rare diseases experience
is a plus. Prior
Digital or Media Marketing Agency experience
is a plus. Strong
oral and written communication skills . Experience with
Microsoft Excel, PowerPoint, Veeva PromoMats, Adobe Analytics, WorkFront, Veeva CRM .
1-3 years
industry experience ( pharmaceutical/biotech or related agency ). Experience in
pharmaceutical digital marketing
is required. Proven ability in
managing digital agencies, partners, and cross-functional support teams . Experience leading
digital engagement, channel, and analytics activities . Experience with
Microsoft Excel, PowerPoint, Veeva PromoMats, Adobe Analytics, WorkFront, Veeva CRM . Job Description:
As the
Manager, Omnichannel Strategy , you will be responsible for supporting the
strategic approach, execution details, and measurement
of
omnichannel marketing and media plans
for a
Client Hematology brand . You will serve as a
dedicated omnichannel point-of-contact
for this Hematology brand, reporting into the
Associate Director, Omnichannel Strategy . This role requires extensive
internal matrix collaboration
(Production, Brand, Omni-Channel Capabilities, Business Insights & Analytics) and management of
external partners
such as
digital and media agencies . Candidates for this position should have
experience in HCP and DTC digital marketing
within the
Rx pharmaceutical category .
Launch and category experience is a plus . This role is part of the
Omnichannel Strategy Team , within the
Worldwide Commercialization Excellence group .
Purpose/Objective of the Job:
Support seamless interaction between all stakeholders to develop
channel-agnostic engagement and content strategy plans , followed by
specific digital channel strategies
to meet
business and customer needs . Support the delivery of
channel insights and recommendations
for
ongoing optimization
of business plans. Support
cross-functional teams
to execute
digital brand campaigns, tactics, and programs -driving
operational effectiveness, business impact, and meeting objectives . Leverage
standards and best practices
to drive
customer engagement
for the business.
Examples include but are not limited to:
CTV, OLV, Display, CRM, websites, email, Social Media, and Search Engine Marketing . Key Responsibilities:
Support the
execution of the engagement plan
for the Brand. Contribute
HCP/DTC engagement recommendations
based on
customer insights and brand strategy . Collaborate on drafting and delivering
creative briefs
and
other necessary documentation
to support the
development of digital programs
and the
production team . Support and lead
internal MLR review processes
and work with
external partners
to ensure
timely and accurate preparation
of digital programs ( e.g., CRM, third-party partner programs, media, websites, mobile, email, social media, SEO/SEM, etc. ). Partner with
digital agencies, media partners, and the Client Production team
to define
project scope, costs, timelines, and deliverables . Lead
pull-through digital tactics and media programs
that drive
business impact . Collaborate with the
Analytics team
to ensure
KPI identification, measurement plans, and ongoing reporting/optimization
of digital programs. Drive
innovation
by partnering with
Brands, external partners, and capability leads
to develop
new digital tactics . Monitor
project status and budget , providing regular
progress updates, challenges, and solutions . Provide
support and coverage
for several areas of the business. Demonstrate the ability to
track and manage annual digital program and media budgets . Hybrid work opportunity:
Preferred ability to work
onsite three days a week . Business travel:
Once per week
to another Client location. (Disclaimer: The responsibilities listed above are only a summary; additional responsibilities may be assigned as needed.)
Supervisory Responsibility:
None Qualifications:
Bachelor's degree with
1-3 years
of industry experience ( pharmaceutical/biotech or related agency ). Experience in
pharmaceutical digital marketing
is required. Experience leading
digital engagement, channel, and analytics activities . Proven ability in
managing digital agencies, partners, and cross-functional support teams . Competence in developing, evaluating, and activating
DTC media plans . Demonstrated ability to
navigate internal MLR review processes
successfully. Product launch and/or Oncology/Hematology/Rare diseases experience
is a plus. Prior
Digital or Media Marketing Agency experience
is a plus. Strong
oral and written communication skills . Experience with
Microsoft Excel, PowerPoint, Veeva PromoMats, Adobe Analytics, WorkFront, Veeva CRM .