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Aequor Technologies

Digital Marketing Specialist

Aequor Technologies, Madison, New Jersey, us, 07940

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Must Have List Bachelor's degree with a minimum of

1-3 years

industry experience ( pharmaceutical/biotech or related agency ). Experience in

pharmaceutical digital marketing

is required. Proven ability in

managing digital agencies, partners, and cross-functional support teams . Experience leading

digital engagement, channel, and analytics activities . Experience with

Microsoft Excel, PowerPoint, Veeva PromoMats, Adobe Analytics, WorkFront, Veeva CRM . Job Description:

As the

Manager, Omnichannel Strategy , you will be responsible for supporting the

strategic approach, execution details, and measurement

of

omnichannel marketing and media plans

for a

Client Hematology brand . You will serve as a

dedicated omnichannel point-of-contact

for this Hematology brand, reporting into the

Associate Director, Omnichannel Strategy . This role requires extensive

internal matrix collaboration

(Production, Brand, Omni-Channel Capabilities, Business Insights & Analytics) and management of

external partners

such as

digital and media agencies . Candidates for this position should have

experience in HCP and DTC digital marketing

within the

Rx pharmaceutical category .

Launch and category experience is a plus . This role is part of the

Omnichannel Strategy Team , within the

Worldwide Commercialization Excellence group .

Purpose/Objective of the Job:

Support seamless interaction between all stakeholders to develop

channel-agnostic engagement and content strategy plans , followed by

specific digital channel strategies

to meet

business and customer needs . Support the delivery of

channel insights and recommendations

for

ongoing optimization

of business plans. Support

cross-functional teams

to execute

digital brand campaigns, tactics, and programs -driving

operational effectiveness, business impact, and meeting objectives . Leverage

standards and best practices

to drive

customer engagement

for the business.

Examples include but are not limited to:

CTV, OLV, Display, CRM, websites, email, Social Media, and Search Engine Marketing . Key Responsibilities:

Support the

execution of the engagement plan

for the Brand. Contribute

HCP/DTC engagement recommendations

based on

customer insights and brand strategy . Collaborate on drafting and delivering

creative briefs

and

other necessary documentation

to support the

development of digital programs

and the

production team . Support and lead

internal MLR review processes

and work with

external partners

to ensure

timely and accurate preparation

of digital programs ( e.g., CRM, third-party partner programs, media, websites, mobile, email, social media, SEO/SEM, etc. ). Partner with

digital agencies, media partners, and the Client Production team

to define

project scope, costs, timelines, and deliverables . Lead

pull-through digital tactics and media programs

that drive

business impact . Collaborate with the

Analytics team

to ensure

KPI identification, measurement plans, and ongoing reporting/optimization

of digital programs. Drive

innovation

by partnering with

Brands, external partners, and capability leads

to develop

new digital tactics . Monitor

project status and budget , providing regular

progress updates, challenges, and solutions . Provide

support and coverage

for several areas of the business. Demonstrate the ability to

track and manage annual digital program and media budgets . Hybrid work opportunity:

Preferred ability to work

onsite three days a week . Business travel:

Once per week

to another Client location. (Disclaimer: The responsibilities listed above are only a summary; additional responsibilities may be assigned as needed.)

Supervisory Responsibility:

None Qualifications:

Bachelor's degree with

1-3 years

of industry experience ( pharmaceutical/biotech or related agency ). Experience in

pharmaceutical digital marketing

is required. Experience leading

digital engagement, channel, and analytics activities . Proven ability in

managing digital agencies, partners, and cross-functional support teams . Competence in developing, evaluating, and activating

DTC media plans . Demonstrated ability to

navigate internal MLR review processes

successfully. Product launch and/or Oncology/Hematology/Rare diseases experience

is a plus. Prior

Digital or Media Marketing Agency experience

is a plus. Strong

oral and written communication skills . Experience with

Microsoft Excel, PowerPoint, Veeva PromoMats, Adobe Analytics, WorkFront, Veeva CRM .