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This range is provided by Daniels Health. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range
$120,000.00/yr - $150,000.00/yr
Who We Are Looking For:
We are seeking a driven, performance-focused Digital Marketing Director to lead Daniels Health’s global digital strategy during a period of dynamic growth. You will own the strategic direction of a multi-brand digital architecture that spans four countries, spearhead growth initiatives through a digital marketing team, provide strategic oversight for omni-channel awareness and conversion, and launch transformative digital campaigns that elevate the profile and accessibility of our brands in their respective markets.
Key Responsibilities:
- Execute and evolve existing digital marketing strategies that enhance brand presence and meet sales goals.
- Own governance of all digital marketing platforms and their continued optimization to drive brand competitiveness in each of our respective markets.
- Manage digital aspects of newly acquired ventures and integrate them into our core digital ecosystem.
- Lead multi-channel customer acquisition campaigns, including email marketing, paid media, and SEO.
- Collaborate with content and design teams to meet digital marketing objectives.
- Implement a robust analytics system to track marketing effectiveness and adapt strategies based on sales data.
- Manage budgets and performance metrics for all digital marketing activities, ensuring optimal ROI.
- Lead multi-disciplinary projects involving coordination with internal teams and external stakeholders to ensure timely and successful project completion.
- Identify digital marketing trends and the utilization of AI and emerging technologies to drive market edge and synergize internal business efficiencies.
Candidate Requirements:
- Over 7 years of digital marketing experience.
- Demonstrated experience in managing and building high performing teams.
- Experience working in CRM’s for data tracking, lead management and analysis.
- Proven track record of innovative, successful project management.
- Excellent communication, organization, and decision-making skills.
- Passionate about staying at the forefront of marketing trends and technologies.
- Ability to lead and inspire internal and external stakeholders, ensuring high performance and goal attainment.
Complementary Skillsets:
- Expertise in managing a global CMS, troubleshooting, and enhancing website functionality.
- Expertise in email automation software, Account Engagement/Pardot preferred.
- Experience in owning digital standardization across a multi-brand organization.
- Experience working with multi-country requirements.
- Keen understanding of multi-channel marketing tactics and emerging e-commerce trends.
Seniority level
Not Applicable
Employment type
Full-time
Job function
Marketing and Sales
Industries
Hospitals and Health Care
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