Digital Media Specialist Job at National Association of Independent Schools in S

Digital Media Specialist

Reports To: Associate Director of Marketing and Communications

Oak Knoll School seeks a creative and motivated Digital Media Specialist to join our award-winning Marketing and Communications team. This role is an exciting opportunity to use your storytelling abilities and technical expertise to shape and amplify the voice of our school community. Through innovative digital content — video, photography, social media, and graphic design — you will help build connections and highlight the stories and mission that make Oak Knoll unique. Your work will empower everyone across our school to feel seen, included, and celebrated while advancing our vision for enriching the student experience and increasing our reach to prospective families.

Key Responsibilities:

1. Bring Oak Knoll’s story to life by regularly developing original concepts for social media videos for a variety of platforms, including Instagram, TikTok, and other digital channels.
2. Record, edit, and produce multiple engaging videos a week for social media (think hype videos that showcase the personality of the school).
3. Lead and mentor student social media ambassadors, empowering them to contribute authentic content that amplifies student voice and showcases their Oak Knoll experience.
4. Take captivating still photography in classrooms and at school events to document student life and support campaigns across print and digital marketing initiatives.
5. Develop and curate thoughtful, engaging content for Oak Knoll’s social media channels and maintain a consistent posting schedule.
6. Monitor social media performance using analytics tools to enhance audience engagement, optimize strategies, and increase Oak Knoll’s reach and visibility while staying on top of trends and changes in the field.
7. Create dynamic, visually appealing graphics for use in social media, email campaigns, and event marketing that align with Oak Knoll’s branding and tone.
8. Manage the process of storyboarding, scripting, scheduling, interviewing, and logistical coordination for multimedia projects with a focus on efficiency, creativity, and excellence while collaborating with subject area experts across campus.
9. Maintain and organize the school’s digital media library for easy access and use.
10. Contribute footage and ideation for Oak Knoll’s annual Christmas video and other videos throughout the year.
11. Perform basic administrative duties as needed, including website editing, email editing and deployment, newsletter design, etc.

Qualifications/Experience:

1. Bachelor’s degree in a related field or equivalent experience required.
2. Demonstrated digital media production experience (independent school or nonprofit experience a plus).
3. Proficiency with the Adobe Creative Suite (Premiere Pro, After Effects, Photoshop, Illustrator, Lightroom, etc.), plus an in-depth track record of social media use with Instagram Reels, TikTok, etc.
4. Expertise in shooting and editing high-definition video with a keen eye for creative visual storytelling.
5. Hands-on experience in managing content calendars and executing social media strategies, including using analytics tools to track performance and trends.
6. Ability to balance multiple projects, meet deadlines, and remain flexible in a dynamic environment.
7. Exceptional collaboration and communication skills with a positive, inclusive approach to teamwork.
8. Familiarity with Google Workspace and Microsoft Office Suite.
9. Passion for creating visual content that highlights individuality, community, and connection.

About Oak Knoll:

Oak Knoll School of the Holy Child is an independent Catholic School, coeducational from PK to grade 6, and girls only in grades 7-12. We are part of the global Holy Child Network of Schools, which includes nine schools across the U.S. and 13 overseas. Oak Knoll is Judeo-Christian in heritage, Roman Catholic in teaching and worship, where we believe that each person is created by God for an intended purpose. An Oak Knoll education inspires students to discover that purpose and make a significant, positive impact on the world.

Oak Knoll is an equal-opportunity employer where diversity is celebrated and cultural competency is required. As a Holy Child school, we work for Christian principles of justice, peace, and compassion in every facet of life. We know that we can build a better world by learning from each other and embracing differences, and we are committed to making Oak Knoll a truly inclusive place to work and learn.

To apply, please complete the online employment application and submit 3-5 examples of designed social media posts and 3-5 examples of short social media videos/Reels explaining the target audience and goal for each. Please note that candidates selected to interview will participate first in an initial Zoom or phone call conversation and, if selected to move to the next round, will attend an on-campus interview. While on campus, candidates will be required to capture footage to create a short hype video during the interview.