Social Media Coordinator Job at Entertainment Retail Enterprises, LLC in Apopka

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Human Resources Director @ Entertainment Retail Enterprises, LLC | Master's in HR

Legendary Holdings/Entertainment Retail Enterprises is a leading Design, Manufacturing, Distribution and E-commerce Company partnering with some of the most iconic brands and retailers in the world including Disney, Ford Motor Company, Thorogood USA, Amazon, M&M’s and Krispy Kreme. Company owned brands include Legendary Whitetails, a rapidly growing outdoor lifestyle brand providing best-in-class apparel and accessories.

For over 25 years, we have provided a reliable, fast-moving, and fun environment for our employees. We have recently expanded our brand portfolio and are recruiting additional talent with proven success in E-commerce. We offer competitive pay, generous benefits, and the opportunity to grow in your career. If you have a positive attitude and want to become part of our dedicated team, come join us!

Job Overview

We are seeking a proactive and creative Social Media Coordinator to support our marketing initiatives under the guidance of the Brand & Content Manager. This role involves executing effective social media strategies to enhance brand visibility and engage with our customer base, specifically supporting two brands: Legendary Whitetails and Thorogood Workwear.

As a Social Media Coordinator, you will play a key role in amplifying our brand’s online presence and driving interactive communication with our audience. The ideal candidate will have a strong background in social media management as well as play a key role in photoshoot coordination, influencer program management, and performance analytics to ensure our social media strategies are aligned with our overall marketing goals.

** This position works onsite Monday - Thursday and may work remotely on Fridays.

Primary Responsibilities

• Content Development & Scheduling: Develop and execute a comprehensive content calendar for all social media platforms (Facebook, Instagram, TikTok, etc.), including posts, stories, and videos. Schedule content effectively to maintain a consistent presence and optimize engagement.
• Engagement & Community Management: Actively manage daily interactions with our online community to foster engagement, respond to comments, and build customer loyalty. Monitor social metrics to adjust strategies for better engagement.
• Campaign Coordination & Monitoring: Collaborate on the development and execution of social media campaigns. Contribute creative ideas and oversee the monitoring of campaign progress to measure success and identify areas for improvement. Write compelling campaign copy that resonates with our target audience.
• Photoshoot Execution: Assist in organizing and executing photoshoots to create compelling visual content that aligns with marketing strategies.
• Influencer Program Management: Assist in the implementation of the social media influencer program by identifying potential influencers, communicating with them, facilitating contracts, and generating performance reports.
• Trend Analysis & Market Research: Stay informed about current trends in social media and digital marketing to ensure our strategy remains relevant and competitive.
• Cross-Functional Collaboration: Work closely with the marketing team to align social media strategies with overall marketing goals.

Qualifications

• Associate or bachelor’s degree in marketing, Communications, or a related field.
• 3+ years of experience in social media and digital marketing. A strong interest and enthusiasm for outdoor and workwear apparel is valuable.
• Experience with social media platforms such as Facebook, Instagram, TikTok is essential.
• Basic knowledge in graphic design software, such as Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro), Canva and other relevant design tools.
• Experience with social media management tools (e.g., Hootsuite, Agorapulse, Asana, Trello, Hive, Milanote).
• Knowledge of digital marketing platforms and channels, including social media, websites, and email marketing.
• Demonstrates strong ability for iPhone filming and editing.
• Basic understanding of marketing principles and strategies.
• Excellent creative thinking and problem-solving skills.
• Ability to multitask and work in a fast-paced environment.
• Strong writing and communication skills.
• Detail-oriented with strong organizational and analytical skills.
• Experience assisting with photoshoots is highly desirable.
• Previous experience in influencer marketing is a plus.

Benefits Summary

• Competitive salary of $55,000-$65,000
• 401(k)
• Health Insurance
• Vision/Dental/Life Insurance at reduced group rates
• PTO
• Paid Holidays
• Work from home Fridays

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing, Administrative, and Analyst

Industries

Wholesale and Manufacturing