National Park College is hiring: Director of Marketing and Public Relations in H

Director of Marketing and Public Relations

Position: Director of Marketing and Public Relations

Location: Hot Springs, AR

Job Id: 327

# of Openings: 0

SUMMARY/OBJECTIVE: The Director of Marketing and Public Relations serves as the chief public relations officer for National Park College (NPC). This position is responsible for developing and executing marketing strategies and communications that enhance the College’s ability to engage stakeholders, broaden its visibility and reputation, generate enrollment, and position it competitively within budget constraints.

Essential Duties and Responsibilities:

1. Develops the marketing, advertising, and public relations program of the College to advance the goals and mission of the College.
2. Serves as the lead media spokesperson for the College.
3. Manages all media relations for the College to ensure accurate and timely coverage of events and news using all formats of media.
4. Coordinates all media interviews and the photography and video needs of the College.
5. Establishes strategies for earned media and communications, negotiates with media agents to secure advertising, and maintains consistency throughout all media and communications.
6. Writes press releases, articles, announcements, presentations, profiles, and stories highlighting students and programs that support college and campus communications and meet the College's outreach efforts.
7. Maintains the College’s branding standards, develops brand objectives, and protects NPC’s brand identity and visual assets.
8. Remains up to date on current web, social, marketing, and public relations programs, practices, and procedures being utilized in the higher education sector.
9. Coordinates with the Enrollment Management team to develop and implement marketing strategies that advance student enrollment efforts.
10. Assures adherence to state and federal regulations, institution policies, and relevant standards as they relate to the marketing and public relations functions of the College.
11. Coordinates and offers leadership on FOIA requests.
12. Provides assistance to senior College executives on external engagement to ensure consistency in the strategic communications of the leadership team.
13. Serves as a member of the Crisis Communication Team.
14. Oversees the development and maintenance of the College’s web properties and social media profiles.
15. Supervises staff for web services, sports information, marketing, and public relations.

Required Skills and Abilities:

1. Strong background and knowledge of current web-based, social media marketing and public relations programs, practices, strategies, and procedures in the education sector.
2. Capacity and desire to continue to grow and evolve as the field of marketing and public relations changes.
3. Exceptional listening skills.
4. Attention to detail and high-quality deliverables.
5. Able to manage workloads across multiple projects and work independently with little direction.
6. Able to work effectively with various internal and external constituencies.
7. Effective interpersonal, organizational, presentation, and project management skills.
8. Strong verbal and written communications skills.
9. Willing to work irregular hours including after hours.
10. Knowledgeable of Web Content Accessibility Guidelines (WCAG) 2.2 Level AA and can assist the College in compliance with these guidelines.
11. Professionalism in dealing with sensitive and confidential information.

Education and Experience:

1. Graduate degree preferred, but will have appropriate experience (at least three years) in communications, marketing, management, and sales.
2. Supervisory experience with evidence of helping to build and manage effective, collaborative cross-divisional programs and teams.

Physical Requirements:

1. Prolonged periods of sitting at a desk and working on a computer.
2. Must be able to lift up to 15 pounds at times.

The deadline to apply for this position is February 21, 2025.

This job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Accommodations are determined on a case-by-case basis and will be provided unless doing so would result in undue hardship to NPC.

National Park College is committed to providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, genetic information, sexual orientation, gender identity, veteran status, or any other characteristic protected by applicable federal, state, or local law.