Digital Marketer for Small Business Marketer, Content Creator, Videogr Job at Fe

Digital Marketer for Small Business Marketer, Content Creator, Videographer, Writer & Messaging Guru

We’re a small, family owned marketing business in Lakeville.
We have a tight-knit team of 6.
We need a great digital marketer, creator, writer and video content creator. 

We help small businesses fulfill their sales potential.

We craft messaging.
Build websites.
Make Videos.
Post to Social.
Run Ads
Create Content.
Optimize for Search Engines
Shoot video & photography

Our Clientele:

Small businesses in the following sectors:

• Accounting firms, bookkeepers and tax professionals.
  • Investment Companies
  • Insurance Brokers
• Real Estate Agents
• Builders, remodelers and contractors of all sorts
  • lots of landscaping, concrete, remodelers
  • Concrete Coating Companies
  • Painters
  • Pool builders etc
• Home Services
  • Electricians, Plumbers etc
  • All sorts of home services
  • HVAC Contractors
• Large Manufacturers and other mid-sized small businesses

We just don't really do fashion, beauty or restaurants etc.

I need someone who wants to be prolific with us, creating lots of content for our clients, so they can maximize their sales potential.

Our Mission: Help small businesses maximize their sales potential.
Our Purpose: To Bless business owners and their families.

You need to embrace, live and teach our values.

Trustworthy
We place our clients interests above our own, and we are guided by an objective morality and integrity. We will always do what's right, honest and true.

Competent
We produce industry leading work, and our team members pursue mastery in everything they do. We have a culture of continuous improvement and feedback.

Enjoyable
We want to be marked by love, joy, peace, patience, kindness and goodness. We seek a confident humility and having fun while pursuing excellence.

Rigorous
We don't put out half-baked ideas, we rigorously strategize & measure everything.  We are driven by both data and principle, and we prioritize results.

THE JOB!

2-4 days working in our home office here in Lakeville.
Working remotely and wherever you need to be to work with our clients.

You’ll engage with customers & craft messaging.
You’ll write and craft content.
You’ll shoot video and photos.
You’ll edit video and photos.
You’ll create youtube videos
You’ll create social media posts and content
You’ll help film our clients.
You’ll create website copywriting
You’ll help photograph, video or gather content of our clients, then create content and post them.
You’ll be an integral part of our little team. 

You will help us create writing, video, photography, graphics & websites for our customers.

Able to engage and draw out of customers about their business.
Able to engage and draw out of customers their Storybrand Brandscripting.
Able to guide and draw out of business owners who often aren’t great at selling, messaging or marketing. 

Able to craft messaging, stories & writing for marketing.
Able to write website copywriting.
Able to write video scripts for youtube videos about our client’s projects, their services and more.
Able to write advertising copy that sells.
Able to write headings for ads.
Able to write longer form content for blogs, video essays and youtube. 
Able to create compelling marketing messaging along the storybrand marketing structure.

Able to create compelling video content: Scripting, recording audio, editing together, publishing in multi-formats and sizes for all sorts of uses. 

Able to shoot video & photos on location (not as vital)
Able to edit and produce photography and video.
Able to create graphics, ads, posts and content in figma or illustrator or photoshop.
Able to create copywriting, stories, voice overs and everything needed for video ads, written ads, website pages, blog pages, youtube videos, social media videos etc.

Understands how to draw out a customer, write a script or marketing campaign, able to refine that along with customer expectations, able to produce it all the way through to a finalized video, able to collaborate with clients, small internal team and other editors/creatives.

Your client isn’t good at selling, but we’re MASTERFUL at selling online and creating videos, web pages, blog posts, youtube videos, video ads, regular ads and messaging that helps our clients sell more. 

TYPES OF ASSIGNEMENTS:

Customer Project Content Package:  

A customer of ours has completed a project, such as a landscaping outdoor living space. 

We need to get videos, photos & arial footage of the project.
We need to interview the client, and create a masterful but concise walk through story of the project.
We need to create a video essay script for a project walk through.
We need to record the script ourselves, and then create a 2-5 minute youtube video.
We need to write short and piffy advertising copy, use the visuals, and create video ads, image based ads in Figma/Illustrator, and deploy them into active facebook ads.

Deploy the Video, Images & Messaging About the Project To:

A Youtube Video Essay / Behind the Scenes.
Short Form Video Facebook & Instagram Video Ads
A Long Form Blog Post
Epic Short Form “Banger” videos
Social media posts about the project
Post to Google Business & Website “Portfolio”
Write and create a short, concise, SEO friendly writeup of the project on the website.
Schedule 15 social media posts showcasing the project. 

CUSTOMER ADVERTISING PACKAGE:

You’ll need to engage with a new customer along with Rob, to draw out their value propostion and create a “Storybrand” based set of writing, messagings, ads and scripts.

You’ll be able to engage with a client, gather what you can, and be able to create ads, website copy, video scripts, video ads, image based ads, social media posts and video content, because you’re a creator!

You’ll meet with the client for 90 minutes through google meetings.

You’ll draw out of them everything you need to know about their prospective clients, their process, all about the service they’re selling, what benefits they’ll deliver that’s unique, what the stakes are, what the client should do to take action and more.  

You lead or facilitate a branded photography and video shot.

You write 10 short video ad scripts, record them or queue them up for a voice talent to record (honestly, you’re going to record them in the Feedbackwrench studio)

You write the headings for the image based ads, then bring them into Figma and design out some amazing little ads (or collaborate with our editors and designers)

You’ll ensure we have super-relatable, high-converting advertising images and videos, along with written copy, that we can deploy in facebook ads, instagram ads, social media ads, social media posts, website pages, blog posts and video essays (longer form video).

WEBSITE COPYWRITING PACKAGE

We get a new contractor, builder or accountant.

You’ll engage with them to help answer our brandscripting guide, which helps us create the website copy for the storybrand marketing.

You’ll be able to write messaging and marketing, along the storybrand marketing wireframe architecture.

You'll be able to write all the content for the website (after we train you that is)

Social Media Posting Project:

We have a retainer client, and you’ll take the messaging we’ve accumulated, along with images, videos and graphics, and help create amazing social media content.

You’ll take that content and publish it in our Later Social Media Program.

We're digital marketers, we need you to help us plan, script, write, record, edit and post amazing content.