We are looking for an innovative and experienced Marketing Director for our plumbing and heating client based in Wheat Ridge, CO. As they expand their operations, they are looking to build a robust marketing strategy from the ground up. This is where you come in!
This is a unique opportunity to shape the marketing strategy of a company poised for growth. You will be responsible for developing, implementing, and overseeing the marketing plans that drive brand awareness, customer engagement, and sales.
Compensation
The annual salary range is $115,000-$125,000k+ depending on experience. Benefits include paid holidays, full health benefits (medical, dental, vision and supplemental benefits), company 401(k) and profit sharing, as well as company discretionary bonuses.
Location
This is a HYBRID role, with the expectation to be in the office in Wheat Ridge, CO 2-3 days per week. Occasional travel to statewide store locations will be as needed.
Responsibilities
- Develop and implement a comprehensive marketing strategy that includes digital, social media, and traditional marketing channels.
- Collaborate with various departments to create a unified brand message.
- Analyze industry and competitive trends and adjust marketing strategies accordingly.
- Identify and target new or underserved markets.
- Manage the marketing budget and ensure a high return on investment.
- Create digital marketing campaigns and programs to increase brand affinity and sales
- Oversee the production of print, online, and various forms of advertisements
- Organize special events and promotions in conjunction with the e-commerce team
- Establish metrics to assess the effectiveness of marketing initiatives and report on progress.
- Manage social media channels and customer/vendor swag materials
Qualifications
- Master’s degree in Marketing or a related field required
- 3-5+ years of relevant marketing experience, preferably in a similar industry
- Proficient in copywriting and content creation
- Creative thinker with a data-driven approach to problem-solving.
- Thorough knowledge of web analytics (i.e. Google Analytics, WebTrends, etc.) and Google AdWords
- Strong knowledge of digital marketing techniques, including SEO, content marketing, and social media
- Proficiency in Adobe Creative Suite a plus
- Proven ability to work cross-functionally and deliver results
- Excellent communication and interpersonal skills.