Marketing Manager Job at Russell Tobin in Southington

Job Title: Marketing Manager

Job Type: W2 Contract (3 Months)

Pay Rate: $50 – 60.71 / hour, DOE

Schedule: M – F (40 hours / week)

Location: 200 Executive Blvd, Southington, CT, United States, Southington, CT 06489

Position Overview

The Marketing Manager will be responsible for planning, developing, and executing email marketing campaigns that enhance the customer journey, drive engagement, and improve conversions. This role requires a strategic mindset, a deep understanding of email marketing best practices, and the ability to leverage data-driven insights to optimize campaign performance. The ideal candidate is experienced in Salesforce Marketing Cloud, automation, and customer lifecycle journeys in a B2B and/or B2C environment.

Key Responsibilities

Email Marketing Strategy & Execution

• Develop and implement comprehensive email marketing campaigns tailored to business clients, ensuring seamless multi-channel integration.
• Create data-driven marketing plans and testing strategies, leveraging campaign insights, competitive research, and industry best practices.
• Scale and enhance email marketing performance through automation, journey building, and triggered campaigns.
• Ensure data accuracy by managing list sources, segmentation, targeting logic, and dynamic content.

Campaign Optimization & Performance

• Monitor, analyze, and report on email campaign performance, making data-driven recommendations for improvement.
• Develop A/B testing frameworks to refine messaging, targeting, and automation strategies.
• Identify opportunities to enhance engagement, retention, and conversion rates through continuous optimization.

Cross-Functional Collaboration

• Work closely with internal and external stakeholders, including marketing, analytics, IT, and creative teams, to develop scalable and personalized customer lifecycle journeys.
• Represent the email marketing team in meetings, providing strategic recommendations and performance insights.

Compliance & Regulatory Adherence

• Partner with legal and compliance teams to ensure all campaigns meet regulatory requirements, internal policies, and industry standards.
• Maintain accurate documentation of compliance processes, including opt-out scrubs and targeting logic.

Qualifications & Skills

Education & Experience

• 6+ years of experience in direct marketing, email marketing, or digital marketing.
• Bachelor’s or Master’s degree preferred; candidates with a high school diploma/GED and extensive relevant experience will be considered.

Technical & Marketing Expertise

• Strong background in email marketing strategy, campaign management, and automation.
• Hands-on experience using Salesforce Marketing Cloud to manage campaigns and customer journeys in a B2B and/or B2C environment.
• Proficiency in A/B testing, segmentation, and performance analytics.

Core Competencies

• Exceptional communication, problem-solving, and project management skills.
• Self-motivated, adaptable, and resourceful, capable of thriving in a fast-paced, evolving environment.
• Ability to multi-task, prioritize effectively, and deliver consistent results under tight deadlines.