Primary FunctionThe Marketing Analyst will support the marketing strategy for our growing US Wealth business, expanding and deepening relationships with financial intermediaries, financial advisors, wire houses, and global financial institutions in the United States. The candidate will be entrepreneurial and collaborative, supporting the marketing strategy and tactics to position and promote the firm's reputation, branding, investment capabilities, and products. This individual will be responsible for assisting in the creation and execution of effective and inspiration marketing plans and activities, overseeing their delivery and execution, and assessing their effectiveness. This position will work in close collaboration with colleagues in marketing, sales, and compliance. The candidate is expected to have some prior US wealth management and distribution knowledge and experience in working with different investor types and multiple marketing disciplines. These include supporting brand and product positioning, digital, PR & communications, campaign development, thought leadership, events, and insight development.Duties & ResponsibilitiesAssisting in the development and execution of forward-thinking marketing strategies that align with our business objectives and position us as a leader in the industry. Supporting the development and execution of innovative marketing plans to improve awareness and adoption of our capabilities, and to create meaningful engagement opportunities with clients and prospects. Helping to establish and monitor key marketing performance metrics to gain insights and optimize campaign effectiveness. Collaborating with internal and external sources to gather product, channel, and competitor insights with the goal of providing recommendations to drive distribution and market share. Developing and maintaining broad knowledge of competitive offerings, market trends, industry developments, and audience engagement preferences and trends. Supporting the creation of targeted messaging outreach to support the business and continually build the brand, utilizing a variety of marketing activations across various buyer stages: product marketing, thought leadership, digital, email, social, events, PR, and paid media. Assisting in managing budget and internal resources effectively with a focus on activities that will have the greatest impact. Employing a data-driven approach to optimize marketing strategies and communicate progress, lessons learned, and recommendations to internal stakeholders. Working with PR/corporate communications to ensure channel alignment and implementation of messages in a timely and effective manor.Skills & QualificationsExperience in intermediary marketing within the investment management industry, which should include development and execution of marketing communication plans and initiatives.Demonstrated success in developing US Wealth channel marketing initiatives that increase brand awareness and sales.A digital-first approach to marketing with experience utilizing an extensive stack of marketing technologies.Strong written and oral communication skills.Excellent project management/organizational skills, including the ability to multitask, be consistently responsive, and manage changing priorities while meeting often strict deadlines.Proven ability to interact effectively and professionally with senior stakeholders, internal business partners, external clients, creative teams, and external vendors.Demonstrated initiative, resourcefulness, and creativity; continuously seeking out ways to improve and elevate effective marketing strategies.A passion for working in a creative and collaborative environment.Understanding of the US wealth marketplace, including the regulatory and legislative landscape.Education & ExperienceBachelors Degree requiredMarketing experience in financial services required5 plus years experience requiredUS Wealth management experience is a homerunAsset Management preferred if no US Wealth ManagementMust have experience with intermediary marketingBroad marketing experience preferred - not just social media etc. Looking for events, social media, paid media (PM), public relations (PR) Strong project management experience, organization, strategic mindset to achieve deliverablesTo ApplyUse the link at the bottom of this page to apply. Make sure you are using the latest version of your browser.Diversity Inclusion & Customer Service StatementTeamPeople, a division of System One, is an organization dedicated to providing superior customer service. Outstanding customer service encompasses everything from performing the technical, creative and operational aspects of our jobs to the best of our ability, to going the extra mile to assist our customers and colleagues in any way. TeamPeople not only serves as a valued partner for our clients, but we offer eligible employees health and welfare benefits coverage options including medical, dental, vision, spending accounts, life insurance, voluntary plans, as well as participation in a 401(k) plan.We respect, value and celebrate the unique attributes, characteristics and perspectives that make each person who they are. We also believe that bringing diverse individuals together allows us to collectively and more effectively address the issues that face our customers. It is our aim, therefore, that our partners, strategies and investments reflect these core values. TeamPeople is dedicated to providing superior customer service and is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, age, national origin, disability, family care or medical leave status, genetic information, veteran status, marital status, or any other characteristic protected by applicable federal, state, or local law.
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